Associated Banc-Corp's Leadership Change to Enhance Growth in Milwaukee Market

Leadership Transition to Foster Growth at Associated Banc-Corp

Associated Banc-Corp announces a transformative leadership change aimed at bolstering its growth strategy in the Milwaukee region. Starting April 1, Neil Riegelman, currently serving as senior vice president and head of Commercial Banking for Milwaukee and Madison, will assume the role of Milwaukee market president. He succeeds John Utz, who has held the position since 2015 and will now concentrate on advancing the bank's specialty businesses nationally. This shift is seen as a pivotal move to maintain momentum within the commercial banking segment, which has experienced exponential growth over the past year.

Under Utz's stewardship, Associated Banc-Corp has successfully transitioned from a primarily consumer-focused entity to a comprehensive financial institution, achieving remarkable levels of success in both commercial and corporate banking. In 2025, the bank recorded its most profitable year, experiencing unprecedented growth in commercial lending. Riegelman, a Wisconsin native, aims to build upon this strong foundation, emphasizing the importance of fostering deep connections within the local business community. His personal investment in the region is reflected in his various roles on community boards, showcasing his commitment to enhancing both business relationships and local economic development.

The leadership change comes as a strategic move aligned with Associated’s broader vision of accelerating local market growth while reinforcing its national capabilities. As Riegelman steps into his new role, he brings with him a wealth of experience and a dedication to nurturing the bank's community-oriented values. With a finance degree from the University of Wisconsin–Oshkosh, he is poised to leverage his background and connections to further amplify Associated's presence in Milwaukee while embarking on a path of national vertical expansion.

In light of these developments, Associated Banc-Corp continues to position itself as a formidable player in the financial services industry. The bank's shift in leadership is indicative of its agile approach to adapting to market demands and optimizing its offerings to meet the needs of clients across varying sectors. This announcement not only signifies a new chapter for the Milwaukee market but also solidifies Associated's commitment to being an integral part of the community's economic fabric.

As Associated Banc-Corp embarks on this new journey under Riegelman's leadership, the bank remains focused on maintaining its trajectory of growth and community engagement. The leadership transition is seen as a crucial step in ensuring sustained success and innovation in the financial sector.