Atento S.A. Partners with Sanas and Thrivin to Transform Impact Sourcing and CX Solutions

Atento S.A. Champions Impact Sourcing Through Strategic Partnership

Atento S.A., a leading player in the customer experience (CX) and business transformation outsourcing (BTO) sectors, marks a significant milestone in the evolution of outsourcing with its recent strategic collaboration with Sanas and Thrivin. This partnership aims to reshape the framework of Impact Sourcing by leveraging advanced technology and local expertise, particularly in Africa. The initiative is designed to create a scalable model for AI-augmented customer experiences, ensuring that enterprises can expand their reach while maintaining high governance standards and operational resilience. By combining Atento's extensive governance and transformation skills with Thrivin's performance-driven African workforce and Sanas' real-time speech understanding technology, the consortium sets the stage for enhanced non-U.S. voice operations.

Through this collaboration, Atento introduces a unified BTO operating model that skillfully integrates human talent with artificial intelligence. The operationalization of Impact Sourcing is highlighted through Thrivin's talent pipeline, which offers a digitally fluent workforce capable of contributing significantly to the global market. This new model not only enhances the enterprise's governance framework but also employs Sanas' technology to mitigate communication barriers. This multi-dimensional approach not only strengthens agent confidence but also ensures clarity for customers, thus driving a more seamless experience overall.

The partnership emphasizes a Total Experience (TX) framework that aligns customer experience with employee satisfaction and operational efficiency. By tapping into Africa’s rich pool of talent, Atento provides its clients with access to a workforce that is not only skilled but also culturally attuned to diverse customer needs. As the demand for customer experience services grows, this venture indicates a critical shift towards an innovative approach that merges technology with a strong emphasis on human resources to deliver superior CX and BTO services. This collaboration signifies an industry-wide move away from traditional geographic limitations, paving the way for broader global outsourcing opportunities.

In addition to enhancing service delivery, this alliance highlights Atento's commitment to responsible sourcing practices. Thrivin's platform promotes quality-first sourcing, ensuring that workforce development is prioritized while aligning with sustainable employment practices. This strategic maneuver encapsulates a holistic vision for the future of customer experience management.

Overall, Atento’s collaboration with Sanas and Thrivin signals a transformative approach to outsourcing, merging local insights with global capabilities to define the next generation of customer experience and business transformation services. Through this synergy, Atento is not just responding to market demands but is actively shaping the landscape of CX and BTO solutions internationally.