Axia Energia Partners with College Football Playoff for Exclusive Luxury Timepieces
- AXIA Time continues its partnership with the College Football Playoff, becoming the Official Timepiece for a second year.
- The collaboration features ultra-limited CFP-branded watches, showcasing team colors and engravings for each participating team.
- AXIA Time aims to celebrate college football journeys, offering fans meaningful timepieces that honor their teams' achievements.
AXIA Time Strengthens Commitment to College Football Playoff with Exclusive Timepieces
AXIA Time, renowned for its heirloom-quality Swiss Made timepieces, announces an exciting continuation of its partnership with the College Football Playoff (CFP) as the Official Timepiece for the second consecutive year. This collaboration highlights AXIA's dedication to intertwining luxury craftsmanship with the passion of college football. As part of this partnership, AXIA Time unveils plans to release ultra-limited, CFP-branded watches alongside custom designs for each of the 12 participating teams in the upcoming 2025–26 playoffs, marking a substantial addition to the sports merchandise landscape.
The bespoke timepieces will feature two distinct styles from AXIA's elegant ARGOS and LYTHOS lines, tailored specifically for each team. Each watch will showcase not only the CFP logo but also the respective team colors and unique engravings, including the team names etched on the rehaut, the inner rim of the watch case. This meticulous attention to detail underscores AXIA's commitment to celebrating the essence of college football, creating a tangible memento that encapsulates the spirit of competition and camaraderie. Moreover, fans whose teams win the 2026 National Championship will have the opportunity to upgrade to a special National Champions edition at no additional cost, further enhancing the symbolic value of these timepieces.
John Kanaras, founder and CEO of AXIA Time, articulates the brand's mission of commemorating the journeys of college football teams through these exclusive watches. He emphasizes that each timepiece serves as a daily reminder of the grit, pride, and belief that defines the sport. Ryan Allen Hall, Senior Director of Public Events and Sponsorships at the CFP, shares this vision, noting that AXIA's creations beautifully capture the dedication and tradition inherent in college football. By offering fans a meaningful way to honor their teams' achievements, AXIA Time solidifies its role in not just the world of luxury watches but also in the cultural fabric of college football.
In addition to celebrating team achievements, AXIA Time's collaboration with the CFP signifies a growing trend of luxury brands engaging with sports and fan culture. This partnership allows AXIA to reach a broader audience while embedding its products within the narratives of triumph and legacy that college football represents. As the company prepares to ship these exclusive timepieces in mid-January 2026, the anticipation surrounding both the watches and the playoff season continues to build.
Through this strategic partnership, AXIA Time not only elevates its brand visibility but also fosters a deeper connection with college football fans, affirming its position as a leader in creating meaningful, commemorative luxury items that resonate with sports enthusiasts.