BetMGM Profitability Bolsters MGM Resorts International's Digital Strategy with $2.8B 2025 Revenue

BetMGM Profitability Strengthens MGM Resorts’ Digital Strategy

MGM Resorts International says BetMGM — the sports-betting operator it jointly owns with Entain — reaches profitability and generates $2.8 billion in net revenue in 2025, a 33% increase from 2024. The milestone marks a turning point for MGM’s push to build a substantial digital-revenue stream alongside its brick-and-mortar casinos. MGM is positioning BetMGM’s improved margins as a core component of its strategy to capture more of consumers’ gambling spend across mobile and in-person channels.

MGM leverages BetMGM to deepen customer engagement through cross-selling and loyalty integration, aligning online sports-betting offerings with its casino resorts and the MGM Rewards program. Executives are focusing on omnichannel product development that links mobile betting accounts to on-property experiences — from room and F&B promotions to premium-event access — aiming to raise lifetime value per customer. The company is also emphasising regulatory compliance and responsible-gaming measures as states expand legal sports wagering, framing scale and regulatory know-how as competitive advantages.

Analysts and industry observers note that sustaining profitability will hinge on customer acquisition economics and continued growth in active users and handle per-user. MGM and Entain must balance promotional spend with margin discipline while fending off intensifying competition from established online operators and emerging entrants. The company appears to prioritise long-term revenue diversification, using BetMGM to smooth seasonal and economic swings that affect casino visitation.

Broader gaming sector context

The sports-betting segment is growing rapidly as more U.S. states legalise wagering and operators refine in-play offerings and data-driven marketing. MGM’s BetMGM is one of several operator-led platforms seeking to convert land-based loyalty programs into recurring digital revenue.

M&A, technology and regulatory posture

Industry momentum around digital wagering spurs partnerships, technology investments and, where relevant, consolidation. MGM’s joint ownership with Entain provides technology and product depth, while regulatory scrutiny and state-by-state rules continue to shape rollout pace and profitability prospects.