BRC Partners with UFC for Veteran Support Auction Benefiting Children with Disabilities
- Black Rifle Coffee Company partners with UFC to host a memorabilia auction for veteran support.
- Proceeds will benefit the Special Operations Warrior Foundation's Children with Disabilities Program.
- BRC emphasizes commitment to honoring veterans and supporting their families through various initiatives.
Black Rifle Coffee Company Teams Up with UFC for Veteran Support Initiative
In a heartfelt commitment to supporting veterans and their families, Black Rifle Coffee Company (BRC) announces a partnership with the Ultimate Fighting Championship (UFC) to host a unique memorabilia auction. This initiative aligns with the upcoming UFC 309: Jones vs. Miocic event, scheduled for November 16 at Madison Square Garden in New York City. The auction aims to raise funds for the Special Operations Warrior Foundation (SOWF), specifically benefitting its Children with Disabilities Program. This collaboration showcases BRC's dedication to honoring the sacrifices made by American service members while simultaneously addressing the educational needs of their children.
The auction features a custom jacket worn by UFC’s legendary announcer Bruce Buffer, which is crafted by King & Bay Custom Clothing Inc. The jacket is designed with a striking silk jacquard fabric adorned with tiger-striped camouflage, paying homage to veterans of the Vietnam War. Custom buttons and a special lining further highlight the tribute to all American warfighters. Bidders can participate in the auction via the RallyUp Auction Page, starting from November 16 at 12:05 a.m. EST and running until November 23 at 9:00 p.m. EST. This auction not only offers a chance to own a unique piece of memorabilia but also to contribute to a meaningful cause that directly impacts the lives of children with disabilities.
Mat Best, co-founder of Black Rifle Coffee Company, expresses pride in this collaboration, emphasizing the importance of supporting veterans and ensuring that children with disabilities receive the education they deserve. Bruce Buffer reinforces the jacket’s significance, stating that it serves as a reminder of the freedoms many enjoy and the sacrifices made by veterans. Major General (Ret.) Clay Hutmacher, President and CEO of SOWF, commends BRC and Buffer for their support, highlighting the auction's potential to create a lasting impact on the lives of SOWF students. This partnership exemplifies BRC's commitment not just to premium coffee, but to a broader mission of honoring military service and providing essential resources to those in need.
In addition to the auction, Black Rifle Coffee Company continues to engage in various initiatives that support the veteran community. Their focus on quality coffee and community outreach positions them as a leader in both the coffee industry and veteran advocacy. As the auction date approaches, awareness around the needs of veterans and their families grows, fostering a sense of responsibility and support within the broader community.