BRP Inc. Sells Manitou Business to Focus on Powersports Operations
- BRP Inc. sold its Manitou business to the Marcott family to focus on core powersports operations.
- The sale reflects BRP's strategy to exit the marine sector and streamline its portfolio.
- BRP aims to invest in innovation and growth within its powersports brands post-divestiture.
BRP Inc. Refines Focus with Manitou Business Sale
BRP Inc. announces the strategic sale of its Manitou business to the Marcott family, owners of Bentley Pontoons, marking a pivotal move in the company's ongoing efforts to concentrate on its core powersports operations. This transaction, confirmed on July 8, 2025, signifies a clear shift in BRP's operational focus, as the company aims to streamline its portfolio and enhance shareholder value. The financial terms of the sale remain undisclosed, but the deal is expected to close during the third quarter of BRP’s Fiscal 2026. BRP's President and CEO, José Boisjoli, expresses appreciation for the dedication of Manitou employees and dealers throughout the years, recognizing their contributions to the brand's legacy.
The divestiture aligns with BRP's broader initiative to exit the marine sector, following the recent sales of its Alumacraft and Telwater businesses. By shedding these non-core operations, BRP seeks to allocate resources more effectively toward its flagship areas, which include well-known powersports brands such as Ski-Doo, Sea-Doo, and Can-Am. The Marcott family’s acquisition of Manitou is particularly promising, given their established reputation in the pontoon industry. They articulate a vision to not only maintain but also enhance the Manitou brand’s status for quality and performance, with plans to continue manufacturing at the existing Lansing, Michigan facility and integrating the current workforce.
This transition represents a significant chapter for BRP as it navigates a competitive market landscape, where optimizing resources is essential for growth. By focusing on its powersports products, BRP aims to reinforce its market position and remain agile in responding to consumer demands. The company anticipates that this strategic refocus will provide the necessary capital to invest in innovation and growth in its remaining business segments, ultimately supporting long-term success in the powersports industry.
In addition to the Manitou sale, BRP's recent strategic divestitures underscore a clear commitment to refining its operational focus. With annual sales reaching CA$7.8 billion as of January 31, 2025, and a workforce of approximately 16,500, BRP is recognized as a leader in the powersports sector. This divestiture trend indicates a proactive approach to market dynamics, with BRP positioning itself for future growth and sustainability within its core product lines. Stakeholders are keenly observing the developments following this transaction and its implications for both BRP and the future of the Manitou brand under new ownership.