Build-A-Bear Workshop Celebrates National Hug Day with Heartwarming Hugs Plush Bear Revival

Build-A-Bear Workshop Revives Heartwarming Hugs for National Hug Day

Build-A-Bear Workshop embraces the spirit of connection and comfort as it prepares to celebrate National Hug Day on January 21, 2026, with the much-anticipated return of its Heartwarming Hugs plush bear. This beloved oversized weighted bear, which has been sold out for nine months, is designed to provide warmth and relaxation, aligning perfectly with the company’s mission of "adding a little more heart to life." Originally launched in early 2025, the Heartwarming Hugs bear weighs between 3-5 pounds and includes a removable "bean heart" that can be warmed or cooled, enhancing the therapeutic benefits associated with hugging. This initiative reflects the growing consumer interest in weighted and warming items, which have been shown to provide comfort and reduce anxiety.

Sharon Price John, the President and CEO of Build-A-Bear, underscores the importance of emotional connection in everyday life. She notes that the Heartwarming Hugs bear not only serves as a source of comfort but also exemplifies the brand's commitment to fostering relationships through its products. As Build-A-Bear continues to expand its global footprint, now boasting over 650 locations in more than 30 countries, the company reinforces the idea that the warmth of a teddy bear hug transcends cultural boundaries. The return of this special bear coincides with a period of remarkable growth for the company, highlighting its adaptability and relevance in the evolving retail landscape.

The revival of the Heartwarming Hugs bear also coincides with a celebration of Build-A-Bear’s nearly 30-year legacy in the toy industry. The brand's focus on community and belonging has garnered recognition, as evidenced by its inclusion in Newsweek and Plant-A Insights Group's 2026 list of "America's Greatest Workplaces for Culture, Belonging." This recognition showcases Build-A-Bear's commitment to creating an inclusive atmosphere for both employees and customers, reinforcing the emotional power of a simple hug during a time when many seek comfort and connection.

In addition to the return of the Heartwarming Hugs bear, Build-A-Bear continues to innovate its product offerings, encouraging customers to engage in the joy of creating and personalizing their furry friends. This approach not only enhances the customer experience but also strengthens the emotional ties to the brand. As National Hug Day approaches, Build-A-Bear Workshop stands ready to celebrate the profound impact of affection and community through its cherished products.

The return of Heartwarming Hugs is not just a product launch but a powerful reminder of the importance of comfort and emotional connection in today’s world. With a growing customer base and a dedication to fostering belonging, Build-A-Bear Workshop is poised to make this National Hug Day memorable for all.