Cars Commerce launches DealerCloud CRM with DGDG and Salesforce to fix dealer data fragmentation

Headline: Cars Commerce unveils DealerCloud CRM with DGDG and Salesforce to fix dealership data fragmentation

Main Topic — DealerCloud targets long‑standing CRM inefficiencies

Cars Commerce is launching DealerCloud LLC, an automotive customer‑relationship management platform developed with Del Grande Dealer Group (DGDG) and built on Salesforce’s Agentforce Automotive and Agentforce 360, to address persistent CRM fragmentation across dealerships. The platform combines unified data models, an AI‑driven agent layer, modern communications and enterprise security to replace disconnected systems that undermine lead handling, attribution and customer data integrity.

Trials at DGDG’s 15 dealerships produce measurable lifts that Cars Commerce says validate the approach: DealerCloud shortens the sales cycle by 30%–40% on average and increases internet‑lead close rates by about 30%. Cars Commerce positions the system as an “agentic enterprise” enabler that connects OEMs, retailers and buyers on a single platform so people, data and systems operate with AI agents that streamline workflows and surface revenue opportunities previously buried in fractured stacks.

The company is piloting DealerCloud with select dealers and expands dealer availability at the National Automobile Dealers Association (NADA) Show in Las Vegas, Feb. 4–6, 2026. Cars Commerce frames the initiative as a secure, scalable CRM alternative for franchise and independent operations, designed to integrate with existing infrastructure and established data models while delivering clearer marketing attribution and reduced operational complexity.

Executive perspectives on modernization and value

Cars Commerce’s chief strategy officer, Julien Schneider, stresses the platform’s aim to simplify buying and selling and reduce dealer complexity, while Salesforce’s Achyut Jajoo highlights Agentforce Automotive as the technology core enabling the integration of AI agents and enterprise services. DGDG CEO Jeremy Beaver describes the partnership as a modernization effort that drives technical and operational excellence with measurable performance gains in real retail settings.

Deployment, positioning and next steps

Cars Commerce emphasizes that DealerCloud maintains enterprise‑grade security and scalability and leverages proven Salesforce infrastructure and data models to lower integration risk for dealer groups. With pilot results in hand, the company seeks wider adoption through demos and expanded availability at industry events, positioning DealerCloud as a direct response to long‑running CRM fragmentation in the automotive retail sector.