Cars Commerce launches DealerCloud CRM on Agentforce; pilot shows faster sales, higher close rates

Cars Commerce rolls out DealerCloud CRM built on Agentforce platform

Cars Commerce is piloting DealerCloud LLC, a dealer CRM developed with Del Grande Dealer Group (DGDG) and Salesforce that aims to eliminate long‑standing fragmentation in dealership systems. DealerCloud is one of the first automotive CRMs built on Agentforce Automotive and powered by Agentforce 360, combining unified data, AI‑driven agents, established data models and a modern communications stack. The company says the platform integrates with dealers’ existing infrastructure to preserve data integrity, simplify marketing attribution and reduce operational complexity across franchise and independent networks.

The pilot follows DGDG’s incubation and in‑house testing of DealerCloud across 15 dealerships, where Cars Commerce and partners report measurable improvements in sales performance. Executives say the platform enables dealerships to operate as “agentic enterprises,” connecting OEMs, retailers and buyers on a single system where people, data and AI agents coordinate to streamline processes and surface revenue opportunities. Cars Commerce plans to expand the pilot to select dealers and demonstrate broader availability at the National Automobile Dealers Association show in Las Vegas on Feb. 4–6, 2026.

Company leaders frame the initiative as modernization of dealership technology stacks rather than a replacement for existing systems. Julien Schneider, chief strategy officer at Cars Commerce, emphasizes simplifying buying and selling while reducing dealer complexity; Achyut Jajoo, SVP and GM of Automotive, Manufacturing and Consumer Goods at Salesforce, calls Agentforce Automotive the core; and Jeremy Beaver, CEO of DGDG, says the partnership drives technical and operational gains that are measurable in performance metrics.

Dealer performance gains support further deployment

DGDG’s internal tests show a 30%–40% shorter sales cycle on average and a roughly 30% lift in close rate for internet leads, figures Cars Commerce uses to justify scaling DealerCloud. The company positions those metrics as proof that tighter data models and AI orchestration can convert digital leads more efficiently and clarify marketing attribution across touchpoints.

Strategic positioning and security emphasis

Cars Commerce emphasizes enterprise‑grade security, scalability and compatibility with both franchise and independent operations. By packaging Agentforce 360 with proven data models and dealer workflows, the company aims to offer a secure, scalable CRM alternative that strengthens sales performance, reduces system fragmentation and provides clear, undisputable value to dealer networks and OEM partners.