Cars Commerce pilots DealerCloud CRM to unify dealers, shorten sales cycles and lift close rates

Cars Commerce pilots DealerCloud to unify dealer operations

Cars Commerce Inc. is launching a pilot of DealerCloud LLC, a dealer CRM built by Del Grande Dealer Group (DGDG) on Salesforce’s Agentforce Automotive and powered by Agentforce 360, aimed at resolving long‑running CRM fragmentation in auto retail. The platform combines unified data models, AI-driven agents, and a modern communications stack to connect OEMs, retailers and buyers on a single system, replacing multiple legacy tools that dealers currently juggle.

Testing at DGDG’s 15 dealerships produces measurable performance gains, with deployments generating a 30%–40% shorter sales cycle on average and a roughly 30% lift in close rate for internet leads. Cars Commerce says the integrated approach improves customer data integrity and clarifies marketing attribution by consolidating lead, inventory and customer communications into a single, auditable record. Executives frame DealerCloud as an “agentic enterprise” tool that uses AI agents to automate routine tasks, streamline workflows and surface revenue opportunities across franchise and independent networks.

The collaboration positions DealerCloud as a secure, scalable CRM alternative that plugs into existing dealer infrastructure and established data models, reducing integration overhead and maintaining enterprise-grade security. Julien Schneider, Cars Commerce chief strategy officer, stresses the priority of simplifying buying and selling while reducing dealer complexity. Jeremy Beaver, DGDG CEO, describes the product as a modernization effort that ties technical and operational excellence to measurable performance improvements, with Salesforce’s Achyut Jajoo noting Agentforce Automotive as the core technology enabling the solution.

Pilot expansion and NADA showcase

Cars Commerce is running the pilot with select dealers and expands DealerCloud availability at the National Automobile Dealers Association (NADA) Show in Las Vegas, Feb. 4–6, 2026, where the company expects broader dealer interest and onboarding opportunities. The NADA presence aims to accelerate dealer trials and demonstrate integration with common dealership systems.

Broader industry implications

The initiative illustrates a broader industry push toward enterprise-grade, AI-enabled dealer platforms that confront fragmented toolsets and poor attribution common in auto retail. Cars Commerce positions itself as an audience-driven technology company that seeks to help dealers reduce complexity, improve marketing ROI and scale secure, auditable CRM capabilities across large dealer groups.