Choice Hotels Marks Ascend Collection Milestone with 500+ Properties and New Openings

Choice Hotels Celebrates Ascend Collection Milestone with New Openings

Choice Hotels International, Inc. proudly announces a significant milestone for its Ascend Collection, crossing the threshold of over 500 properties. This achievement comes with the recent openings of The Harrison Hotel in Downtown Hollywood, Florida, and The Gould Hotel in Seneca Falls, New York, adding to a portfolio that emphasizes personalized and locally inspired hospitality experiences. The Ascend Collection stands out as the first and largest upscale soft brand, consistently delivering unique accommodations that reflect the character and culture of their respective locations.

The Harrison Hotel, located in an area teeming with arts, dining, and entertainment options, embodies the qualities that define the Ascend brand. The hotel features a boutique design with 95 newly renovated guest rooms, catering to travelers seeking a memorable stay in South Florida. Its proximity to Fort Lauderdale–Hollywood International Airport further enhances its appeal, making it an ideal choice for both leisure and business travelers. Meanwhile, The Gould Hotel in Seneca Falls reinforces the Ascend Collection's dedication to showcasing local flavor and hospitality, contributing to the brand's growing reputation in the upscale market.

This expansion reflects Choice Hotels' ongoing commitment to developing its soft brand portfolio and enhancing guest experiences. By increasing the number of properties under the Ascend Collection, the company solidifies its position in the competitive upscale market, catering to consumers who are increasingly looking for unique and enriching travel experiences. The diverse range of accommodations not only helps in attracting a broader clientele but also plays a vital role in elevating the overall standards of service and offerings within the hospitality industry.

In addition to these new developments, the expansion of the Ascend Collection underscores the strategic direction of Choice Hotels. By focusing on distinctive properties, the company creates an avenue for guests to enjoy deeper connections with their destinations. This approach not only benefits guests but also helps local economies by promoting the unique characteristics of each area's culture and heritage.

As Choice Hotels continues to bolster its soft brand offerings, the company positions itself well within the upscale hospitality segment, further catering to the evolving needs of travelers who seek authentic and memorable experiences.