Cineverse launches Matchpoint Creative Labs to scale motion‑first CTV production, targeting $4.5M first‑year revenue

Cineverse rolls out Matchpoint Creative Labs to scale motion‑first CTV production

Cineverse is launching Matchpoint® Creative Labs (MCL), a new in‑house agency designed to produce motion‑first creative for connected TV (CTV), FAST channels and streaming services, the company announces in Los Angeles on Feb. 9, 2026. Operating inside the Cineverse Technology Group, MCL combines creative direction, design and production with technology‑enabled workflows to deliver ads, on‑air promotions, channel IDs and branding packages that are native to streaming screens. The unit targets a persistent industry gap where many FAST channel operators lack the on‑air promotion resources long held by legacy broadcast and cable networks.

MCL emphasizes scalable, tech‑driven production pipelines that enable faster turnarounds, tighter brand consistency across multiple channels and localized assets at scale for different audience segments. Cineverse positions the operation as both a creative partner and an operational engine to monetize ad‑supported inventory more effectively across its owned and operated streaming properties. The unit also promises measurable creative performance, applying production metrics and repeatable processes to improve yield from CTV placements and channel promotions.

The new agency is built to serve internal channel needs while offering services to external brands, streaming services and Matchpoint’s SaaS customers. Cineverse expects to deploy MCL across its streaming ecosystem to drive profitability for channels and advertisers and to support international expansion and special promotional stunts that require motion‑first visual assets.

Premium creative offering for Matchpoint clients and third parties

Matchpoint’s SaaS clients gain access to the premium creative services, and Cineverse is making the MCL offering available to third‑party partners, including brands and independent streaming services. The company forecasts MCL will generate more than $4.5 million in high‑margin revenue in its first year, driven by demand from existing customers and an expanding menu of creative services that include localized promos and campaign scalability.

Context: ad spending shifts power CTV demand

Cineverse launches MCL amid accelerating CTV ad budgets and growing marketer interest in OTT/CTV channels. Industry forecasts cited by the company show CTV ad spend topping linear TV by 2028 and approaching nearly $46 billion, while marketer surveys show a rising share planning to increase OTT/CTV spend in 2025. The effort reflects a broader industry push to marry creative capabilities with inventory scale as streaming monetization becomes central to broadcasters and digital channel operators.