CNO Financial Group Unveils Enhanced Death Benefit Rider for Improved Retirement Security
- CNO Financial Group’s Bankers Life launched an Enhanced Death Benefit Rider to improve financial security for middle-income Americans.
- The EDB Rider enhances existing annuity products while addressing clients' desire for financial legacy and stable income streams.
- With extensive support from agents, CNO Financial Group aims to empower clients in retirement planning and financial health.
CNO Financial Group Expands Offerings with Enhanced Death Benefit Rider
CNO Financial Group's Bankers Life introduces an innovative Enhanced Death Benefit (EDB) Rider aimed at improving financial security for middle-income Americans. Launched on March 4, 2026, this rider enhances the company’s Guaranteed Lifetime Income Annuity (GLIA) and Guaranteed Lifetime Income Annuity Plus (GLIA Plus) products. By addressing clients' desires to leave a lasting financial legacy while still receiving guaranteed lifetime income, the EDB Rider serves an important role in the retirement planning strategies of many individuals. Available in 48 states plus Washington, D.C., it uniquely complements Lifetime Income Withdrawals (LIWs) and meets a growing demand for products tailored to more complex financial needs as the retirement landscape evolves.
Scott Goldberg, CNO Financial Group’s President of Consumer Division, points out that the EDB Rider responds directly to middle-income families’ concerns about their financial stability and legacy. As Americans seek ways to ensure a secure financial future, the EDB Rider can offer significant advantages over traditional annuity policies. By allowing policyholders the flexibility to take LIWs or Required Minimum Distributions, while securing an enhanced death benefit for their beneficiaries, the EDB Rider presents an appealing solution for those who may have previously felt limited by their retirement options. Additionally, the inclusion of spousal continuation options emphasizes the product's commitment to family-oriented financial stability.
CNO Financial Group positions itself to meet the increasing demand for financial products that combine security with flexibility. The GLIA and GLIA Plus products not only promise a dependable income stream but also offer clients the ability to access their funds with maximum premium limits of up to $2 million and potential for higher income payments the longer withdrawals are postponed. With around 4,600 agents and 800 financial representatives across 230 U.S. sales offices dedicated to guiding clients through their insurance and investment needs, Bankers Life reinforces its mission to empower middle-income Americans in their approach to retirement planning and financial health.
Empowering Retirement Planning
The introduction of the EDB Rider highlights a significant trend in the insurance and finance industries, focusing more on comprehensive, integrated solutions for retirement income and legacy planning. Bankers Life recognizes the unique challenges faced by middle-income Americans and aims to provide tailored products to navigate these complexities effectively.
For insights and details regarding the GLIA and GLIA Plus products and the newly launched EDB Rider, potential clients are encouraged to visit BankersLife.com. This resource provides comprehensive information to help clients make informed decisions about their retirement options, ensuring they can take control of their financial futures.