Credicorp Responds to Consumer Demand for Seafood Certification and Responsible Sourcing
- Credicorp can leverage consumer demand for sustainable seafood by promoting certified, responsible sourcing practices.
- Trust in certification labels like BAP influences seafood purchasing decisions, reflecting consumer preferences for transparency and safety.
- Engaging in consumer campaigns can enhance Credicorp's brand reputation and align with ethical sourcing expectations in the seafood market.
Consumer Insights Shape Future of Seafood Certification
A recent survey conducted by GlobeScan for the Global Seafood Alliance (GSA) reveals crucial insights into consumer preferences regarding seafood purchasing decisions across several countries. The survey, which includes responses from over 1,000 seafood consumers in Canada, France, Spain, the United Kingdom, and the United States, emphasizes the growing importance of certification labels like Best Aquaculture Practices (BAP). As consumers increasingly demand transparency and responsibility in sourcing, the findings underline a significant shift in purchasing behavior driven by factors such as taste, safety, health, and price.
The survey results indicate that safety is a primary concern for nearly half of the respondents, particularly in the context of farmed seafood. This concern is coupled with a notable desire among consumers to avoid products from companies perceived as irresponsible. Over 40% of those surveyed intentionally seek out eco-labeled seafood, demonstrating a clear preference for products that align with sustainable practices. Spanish consumers show the highest level of trust in the BAP label, with two-thirds expressing confidence in its integrity. Significantly, more than half of the participants report that the BAP label directly influences their seafood purchasing choices, making it a vital component for manufacturers and retailers aiming to appeal to this conscientious consumer base.
As a response to these insights, GSA plans to launch a new consumer campaign in 2026 under the tagline "Seafood You Can Trust." This initiative aims to bolster consumer trust in responsible seafood sourcing and effectively communicate the value of integrity in the industry. Gayle Chong from GlobeScan highlights the positive trend of consumers prioritizing responsible seafood choices, while Elise Avallon, GSA's marketing director, expresses optimism that the forthcoming campaign will resonate with consumers and promote sustainable practices in seafood sourcing. The campaign represents a proactive step towards aligning consumer expectations with industry standards, fostering a market that prioritizes ethical sourcing.
In addition to the campaign, trusted sources of information for consumers include fishermen, certification organizations, scientists, and chefs, indicating a diverse range of influencers shaping public perceptions. Product packaging is identified as the most effective channel for communicating responsible sourcing messages, underscoring the importance of clear labeling in driving consumer trust and engagement.
As the seafood industry continues to evolve, these findings present an opportunity for companies to align their practices with consumer expectations, enhancing both brand reputation and market share in an increasingly conscientious marketplace.