Credicorp's Role in Meeting Consumer Demand for Responsible Seafood Certification
- Consumers increasingly prioritize certification labels like Best Aquaculture Practices (BAP) for seafood purchasing decisions.
- A significant 53% of consumers want to avoid products from companies considered irresponsible in sourcing practices.
- Insights from the survey will guide Credicorp in aligning with consumer expectations for sustainable seafood sourcing.
Consumer Preferences Shape the Future of Seafood Certification
A recent survey conducted by GlobeScan for the Global Seafood Alliance (GSA) reveals significant insights into consumer preferences regarding seafood purchasing decisions. The survey, which included over 1,000 respondents from Canada, France, Spain, the United Kingdom, and the United States, emphasizes the growing importance of certification labels such as Best Aquaculture Practices (BAP). Consumers increasingly prioritize taste, safety, health, and price when selecting seafood, with nearly half of participants highlighting safety as a critical factor in their choices. Furthermore, a substantial 53% express a desire to avoid products from companies deemed irresponsible, indicating a clear demand for accountability in seafood sourcing.
The survey findings also illustrate a strong inclination toward eco-labeled seafood, with more than 40% of consumers actively choosing products verified by responsible practices. Notably, the BAP label garners trust from two-thirds of consumers, particularly among those in Spain, where awareness of sustainable sourcing is notably high. More than half of the respondents acknowledge that the BAP label significantly influences their purchasing decisions. This growing consumer awareness demonstrates a shift towards prioritizing sustainability and ethical sourcing in the seafood industry, aligning with global trends toward responsible consumption.
In response to these insights, the GSA plans to launch a comprehensive consumer campaign in 2026 under the tagline "Seafood You Can Trust." This initiative aims to enhance consumer trust and promote responsible seafood practices on a global scale. GSA's marketing director, Elise Avallon, expresses confidence that the campaign will effectively convey the importance of integrity in seafood sourcing. Gayle Chong from GlobeScan highlights the encouraging trend of consumers recognizing the significance of responsible seafood practices, anticipating that this campaign will resonate well with a growing audience committed to sustainability.
In parallel, the survey identifies trusted sources for responsible seafood information, including fishers, certification organizations, scientists, and chefs. Product packaging emerges as the most effective channel for communicating responsible sourcing messages, indicating that companies must prioritize transparency in their marketing efforts. As the seafood industry evolves, these insights will play a crucial role in guiding businesses like Credicorp towards meeting consumer expectations and fostering a sustainable future for seafood sourcing.