Dodge Adds Factory SIXPACK Charger Personalization; Stellantis Recall, Jeep Cherokee Hybrid Debuts

Dodge rolls out factory-backed personalization for SIXPACK Charger

Dodge is expanding factory-installed appearance options for its SIXPACK-powered 2026 Charger models, doubling down on a customization strategy that the brand says lets buyers "build their Charger their way." The additions include a centrally positioned Satin Black hood graphic that extends into the distinctive SIXPACK hood bezel and a pair of Fratzog logo-patterned dual stripes featuring a repeating Fratzog motif with red trim. The Satin Black graphic carries a U.S. starting MSRP of $395 while the Fratzog dual stripes start at $1,695, and both are applied at the factory through Mopar to ensure paint and fitment quality.

Dodge and Mopar emphasize that factory-installed options simplify ordering and are backed by dealer support and warranty, differentiating them from aftermarket upgrades. The upgrades are positioned to complement the Charger's sculpted power dome, widebody stance and heritage-inspired cues while dovetailing with a growing menu of bolt-on performance and styling parts for SIXPACK-powered Charger models. Dodge CEO Matt McAlear frames the rollout as the beginning of "turbocharging customization" for the new SIXPACK Charger, saying enthusiasts are expected to mix and match factory appearance items with Mopar performance accessories.

The personalization push sits within Dodge’s wider product strategy for the Charger family, which the company markets as a multi-energy lineup with standard all-wheel drive and both two-door and four-door configurations open for orders. The Fratzog emblem, identified by Dodge as the new symbol for its next‑generation vehicles, is being used to unify styling across the model line as the brand expands factory-installed choices. Dealers nationwide will support installations and warranty work, and Dodge says the program is designed to convert showroom interest into turnkey, supported ownership experiences that combine visual distinction with performance upgrades.

Recall touches thousands of Stellantis vehicles

Separately, Fiat Chrysler Automobiles — now part of Stellantis — is conducting a recall covering 456,287 vehicles and 2,871 tow‑trailer modules after regulators find improperly designed modules can cause trailer light or brake failures; dealers will replace affected modules free and FCA plans to notify owners on March 24, 2026.

Jeep markets Cherokee hybrid with playful online spot

Jeep launches an online commercial titled "Billy Goes to the River" to introduce the 2026 Cherokee hybrid, mixing AI, CGI and puppetry to highlight about 140 driver‑assistance features; the vehicle starts at $36,995 and arrives at U.S. dealerships now.