Dominion Lending Centres Inc. Launches Heartwood Financial Group to Expand Mortgage Market Access
- Dominion Lending Centres Inc. holds a 40% stake in newly launched Heartwood Financial Group, focusing on underserved borrowers.
- Heartwood aims to reshape mortgage lending with tailored products and a responsible growth strategy supported by Dominion's extensive network.
- The leadership team at Heartwood brings over 60 years of combined experience, positioning them for success in the lending industry.
Dominion Lending Centres Inc. Expands Market Reach with Heartwood Financial Group Launch
In a significant development for Dominion Lending Centres Inc. (DLCG), the company announces that Heartwood Financial Group, in which it holds a 40% equity stake, has officially commenced its lending operations as of June 18, 2025. Heartwood, a non-B20 residential mortgage lender, aims to address the needs of an underserved segment of the Canadian housing market. Operating independently under the leadership of seasoned professionals CEO Grant Mackenzie and Head of Sales and Operations Jonathan Bundle, Heartwood sets out to reshape the lending landscape for borrowers who do not traditionally meet the stringent criteria of conventional banks.
Heartwood's unique position in the market allows it to tailor its mortgage products specifically for the needs of these underserved borrowers. With a robust infrastructure leveraging Dominion's extensive network of over 8,500 agents and 500 locations across Canada, Heartwood is poised to establish a strong foothold in the mortgage lending sector. Gary Mauris, Chairman and CEO of DLCG, expresses optimism about Heartwood’s strong capital base and its commitment to a common-sense lending approach. This approach not only aims to facilitate access for borrowers but also focuses on responsible lending practices that prioritize sustainable growth. Mauris emphasizes that while the prospects are promising, prudent growth management will be crucial for Heartwood’s success throughout 2025.
The leadership team at Heartwood brings a wealth of experience that is expected to drive the company's vision forward. Mackenzie, with over 40 years in banking, and Bundle, who possesses two decades of operational expertise, are well-equipped to navigate the challenges of the lending industry. Their combined knowledge positions Heartwood to effectively serve its target market while maintaining a commitment to responsible lending. As Dominion Lending Centres continues to solidify its position as Canada’s leading mortgage professional network, the launch of Heartwood Financial Group marks a strategic step towards expanding its services and reaching new customers.
As part of this initiative, Dominion encourages brokers interested in Heartwood’s offerings to visit their website for more information. By leveraging its established infrastructure and the expertise of seasoned industry professionals, Dominion Lending Centres aims to foster long-term growth and innovation in the mortgage lending market. This move not only enhances Dominion's service portfolio but also represents a proactive response to the evolving landscape of Canadian housing finance.