Entergy expands winter bill relief and digital tools as cold drives higher energy use

Entergy expands customer relief as winter demand surges

On Feb. 3, 2026 Entergy says prolonged cold is driving higher energy use across its Arkansas, Louisiana, Mississippi and Texas service area and the utility is stepping up customer assistance and tools to help manage bills. The company highlights a suite of programs, partnerships and digital services it says are aimed at keeping customers safe and reducing bill volatility during sustained cold weather.

Expanded assistance and digital tools target winter bills

Entergy outlines a mix of digital tools and billing options that let customers monitor and smooth energy costs. Its myAdvisor platform lets customers track daily usage, receive consumption alerts and adjust habits to manage monthly budgets. Billing features such as Level Billing, which evens seasonal spikes, Pick‑A‑Date for choosing due dates, PaperFREE emailed bills with two years of history, and AutoPay to avoid late fees are all promoted as practical, low-effort options.

Beyond account tools, Entergy describes direct financial and community support through long-standing partnerships. The company points to more than 25 years of collaboration with local organizations and programs including the Bill Toolkit hub for bill management and efficiency tips, The Power to Care emergency payment help for low‑income older adults and people with disabilities, and a Single Stop partnership that connects customers to federal, state and local assistance, counseling and training. It also runs Super Tax Day events across the service area offering free tax preparation to maximize refunds.

John Hudson, Entergy’s senior vice president and chief external affairs officer, says the utility provides energy efficiency programs, flexible billing and emergency aid so customers can navigate financial pressures during extreme weather. Entergy emphasizes that many programs are free or low‑cost to qualifying customers and that enrollment and eligibility vary by program and partner organization.

Policy stance and year‑round advocacy

Entergy stresses it is advocating year‑round for policies that protect customer interests and ensure access to essential services, particularly during extreme weather. The company says advocacy work complements on‑the‑ground assistance to reduce hardship and support grid reliability.

How customers get help

Entergy urges customers to contact the utility or local partner organizations for details on enrollment and eligibility, and notes resources are available across its service territory. The company frames the measures as practical steps to help households manage higher winter energy use and associated costs.