Back/Family Offices Revamp Strategies Amid Geopolitical Tensions and Economic Uncertainties, Says UBS Report
economy·May 29, 2026·ubs

Family Offices Revamp Strategies Amid Geopolitical Tensions and Economic Uncertainties, Says UBS Report

ED
Editorial
Cashu Markets·2 min read
Family Offices Revamp Strategies Amid Geopolitical Tensions and Economic Uncertainties, Says UBS Report
TL;DR
  • UBS Group AG reports 60% of family offices are changing investment strategies amid geopolitical tensions and economic uncertainties.
  • Many family offices plan to reduce U.S. asset exposure, seeking geographical diversification in markets like Latin America and Africa.
  • UBS emphasizes the importance of jurisdictional diversification, with families considering stable currencies like the Swiss franc and euro.

UBS Group AG (UBS) highlights the shifting dynamics within investor sentiment as family offices adapt their portfolio strategies in response to growing geopolitical tensions and economic uncertainties.

The findings from the UBS Global Family Office Report reveal that a striking 60% of family offices are planning to revamp their investment approaches in the upcoming year, a rate significantly higher than seen in the past five years. Notably, many family offices express intentions to decrease their exposure to U.S. assets, reflecting concerns about the concentration and volatility of the American stock market, rising interest rates, and the potential risks associated with developments in artificial intelligence. This evolving landscape pushes these investors toward greater geographical diversification, with emergent markets in Latin America and Africa becoming more appealing alternatives.

The shift towards what UBS terms "jurisdictional diversification" emerges as a key strategy among family offices currently faced with the complexities of global finance. Two-thirds of these family offices report that they now hold bankable assets across at least three jurisdictions, while nearly a third are diversifying into four or more. This trend is driven by worries about a potential decline in the U.S. dollar's dominance, leading more than a quarter of family offices to consider reducing their holdings in U.S. dollar-denominated assets.

Currency Diversification Strategies

In their quest for currency diversification, preferences for stable currencies such as the Swiss franc and euro become increasingly apparent, positioning them as attractive alternatives amidst geopolitical and economic volatility.

Expert Insights into Family Office Strategies

UBS Head of Private Wealth Management for the Americas, John Mathews, notes that while last year's discussions centered on trade tariffs, the ongoing geopolitical uncertainties are now central to investment strategy considerations. Amid rising global tensions and the unpredictable nature of markets, family offices appear focused on resilience and adaptability, aligning their investment models to meet the potential challenges these conditions present.