First Horizon Boosts Community Engagement with Enhanced Sponsorship at Jazz Fest

First Horizon Strengthens Local Ties Through Enhanced Sponsorship at Jazz Fest

First Horizon Corporation, headquartered in Memphis, Tennessee, continues to solidify its commitment to community and regional cultural activities by enhancing its sponsorship of the New Orleans Jazz & Heritage Festival. This year, First Horizon assumes the title of "Official Bank and Credit Card of Jazz Fest," illustrating its ongoing dedication to supporting local events that contribute significantly to the cultural identity and economy of New Orleans. The company's elevated sponsorship status includes the introduction of the exclusive First Horizon Lounge, designed specifically for the use of First Horizon debit and credit cardholders. This lounge provides attendees with complimentary amenities, including food and refreshments, thus enriching their overall festival experience.

The partnership between First Horizon and the festival not only enhances the enjoyment of attendees but also reflects the bank’s broader mission to empower local communities. Jimmy Dunn, the New Orleans Market President for First Horizon Bank, emphasizes the festival's vital role in uniting the community while boosting the local economy. By increasing its involvement, First Horizon demonstrates its understanding of the cultural significance of Jazz Fest, which celebrates the rich musical heritage of the region. The collaboration serves as a model for corporate responsibility, where the bank’s support translates to tangible benefits for the local populace and businesses alike.

Quint Davis, the Producer/Director of the Jazz Festival, underscores the integral role that First Horizon plays in ensuring the event's ongoing success. The addition of the First Horizon Lounge represents a strategic enhancement to the festival, creating a unique space where clients can enjoy exclusive perks while engaging with the broader cultural festivities. This partnership not only underscores First Horizon's role as a leader in the financial services industry but also highlights its commitment to community engagement and economic development through the arts.

In addition to its cultural endeavors, First Horizon Corporation remains a significant player in the financial sector, boasting $83.9 billion in assets as of the end of 2025. The company’s diverse range of services extends beyond traditional banking, encompassing commercial and private banking, wealth management, and mortgage banking. Its recognition as one of the top ten most reputable U.S. banks by Forbes and Fortune adds to its credibility, aligning its corporate values with community enrichment.

As First Horizon continues to leverage its resources and expertise to support events that foster cultural appreciation, it reaffirms its dedication to building meaningful relationships with the communities it serves, proving that a bank can be much more than a financial institution.