Back/Frost Bank Ranked Top in Customer Satisfaction for 17th Year by J.D. Power
USA·March 30, 2026·cfr

Frost Bank Ranked Top in Customer Satisfaction for 17th Year by J.D. Power

ED
Editorial
Cashu Markets·2 min read
TL;DR
  • Frost Bank has been recognized as the top bank for customer satisfaction in Texas for 17 years consecutively.
  • The bank's satisfaction index score of 757 exceeds the regional average by 76 points, highlighting its commitment to excellence.
  • Frost Bank ranks among the 50 largest U.S. banks, managing $53 billion in assets as of December 31, 2025.

Frost Bank Continues Its Stellar Reputation in Customer Satisfaction

Frost Bank maintains its position as a leader in customer satisfaction within Texas’s retail banking sector, earning the esteemed recognition as the top bank for the 17th consecutive year in the J.D. Power 2026 U.S. Retail Banking Satisfaction Study. The bank boasts an impressive satisfaction index score of 757, significantly surpassing the regional average by 76 points. This accolade underscores Frost Bank's commitment to excellence in a competitive market where customer experience is paramount. The comprehensive study, which assesses various dimensions of banking services, highlights how Frost excels across all evaluated categories: net promoter score, trust, personnel engagement, account offerings, convenience, efficiency, complaint resolution, and digital banking channels.

Phil Green, Chairman and CEO of Frost, emphasizes the blend of superior customer service with cutting-edge technology as the key to enhancing the banking experience. Green's vision aligns with the increasing consumer expectations in today’s digital age, where clients seek both personalization and efficiency in their banking transactions. The J.D. Power study, recognized as the most extensive and longest-running evaluation of retail banking, surveyed over 110,000 customers, reinforcing Frost Bank's longstanding dedication to maintaining high standards of customer satisfaction. Such consistent performance not only demonstrates the bank’s expertise but also its unwavering focus on fostering long-term relationships with its customers.

Frost Bank's stature is further solidified as it ranks among the 50 largest banks in the United States, managing assets totaling $53 billion as of December 31, 2025. The bank has successfully catered to a diverse clientele in major Texas cities, including Austin, Dallas, Fort Worth, and San Antonio. With a history spanning over 150 years since its establishment in 1868, Frost Bank continues to be a foundational pillar in meeting the financial needs of Texans. Its sustained excellence in customer satisfaction only reaffirms its central role in the state's banking ecosystem.

In addition to its focus on customer satisfaction, Frost Bank’s comprehensive range of financial services extends to both individuals and businesses, illustrating its adaptability in an ever-evolving financial landscape. The recognition from J.D. Power not only serves as an honor but also motivates the bank to innovate and further enhance its service offerings. As it looks ahead, Frost Bank aims to maintain its impressive trajectory while continuing to prioritize the needs and experiences of its customers.

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