Gen Digital Acquires Trellis to Enhance Insurance Shopping Experience and Personalization

Trellis Acquisition Expands Gen Digital’s Insurance Offerings

Gen Digital Inc. announces its acquisition of Trellis, a platform designed to simplify the insurance shopping experience, on March 10, 2026. This strategic move aims to bolster Gen's embedded marketplace, Engine by Gen, which provides personalized insurance recommendations to consumers through a diverse array of financial service providers. The addition of Trellis aligns with Gen’s mission to enhance customer engagement in the insurance sector by addressing the complexities and misunderstandings often encountered in the insurance market. With consumers facing a landscape fraught with overlapping offers and insufficient transparency, the integration of Trellis promises an evolution in how insurance solutions are delivered.

The Trellis platform employs sophisticated machine learning models, real-time bidding, and conversational AI through its Savvy platform. These technologies allow for precise matching between consumers and appropriate insurance providers, leading to smarter decision-making in purchasing insurance. Travis Witteveen, General Manager of Gen's Trust-Based Solutions, underscores the acquisition's compatibility with Gen's existing services, particularly regarding the personalization of various financial products, including credit and savings solutions. By enhancing the capabilities of the Engine by Gen, Trellis will help facilitate a seamless experience for users, allowing them to navigate the insurance landscape with greater ease and confidence.

In the ever-evolving digital insurance marketplace, the application of artificial intelligence is becoming paramount. The integration of Trellis positions Gen to leverage AI's potential, allowing for even more tailored recommendations for consumers. As the insurance purchasing process becomes more streamlined, Gen expects to cultivate consumer trust and satisfaction in an industry often seen as convoluted. The collaboration between Gen and Trellis not only represents a significant enhancement of existing services but also aims to drive substantial value for both partners and customers in a traditionally opaque environment.

In other developments, PDC Brands unveils Sunryz, a new body care brand for Generation Alpha tweens, focusing on confidence and self-expression. Launched at a roller-skating event in Brooklyn on March 11, 2026, the brand features products crafted to suit young skin while allowing tweens to enjoy a playful beauty routine. The body care line signifies a growing trend of age-appropriate self-care products tailored specifically to the needs and preferences of younger consumers.

Sunryz’s initial collection includes a variety of products aimed at enhancing hydration and fragrance experiences, appealing to the joy and individuality of this demographic. By emphasizing skillful self-expression, Sunryz encourages tweens to embrace their uniqueness, blending fun with essential skincare.