Genpact's Brand Value Grows 16% Amid AI Transformation and Strategic Rebranding Efforts
- Genpact's brand value increased by 16% to USD 1.5 billion, ranking 18th among global IT services brands.
- The company’s rebranding and focus on AI-driven solutions enhance its reputation as a trusted partner in technology.
- Genpact is recognized as a Leader in banking operations, showcasing its expertise in AI-first digital platforms.
Genpact Rises in Brand Value Amid AI-Driven Transformation
Genpact, a prominent player in advanced technology solutions, receives notable recognition in the latest Brand Finance IT Services 25 report for its remarkable brand value growth, which escalates by 16% to reach USD 1.5 billion. This surge not only elevates Genpact to the 18th position among global IT services brands but also underscores the company's strategic pivot towards a technology-first approach. The report credits this transformation to Genpact's commitment to integrating agentic AI and advanced technology solutions, aligning with its GenpactNext growth model and an extensive rebranding initiative launched in Fall 2025. The new branding, encapsulated by the tagline "On It," effectively communicates the substantial value Genpact delivers to its clientele and workforce, bolstering its reputation in a market characterized by rapid technological advancements.
As the CEO of Brand Finance, David Haigh, points out, Genpact's evolving brand identity and clearer positioning in the market enhance its stature as a trusted partner during a period of accelerated technology adoption. This recognition positions Genpact alongside only three other IT services companies that have achieved double-digit brand value growth this year, as highlighted by Caitlin Blewett, the company's Chief Marketing Officer. The global rebranding effort has introduced innovative messaging and a unique visual identity centered around AI, which collectively contribute to Genpact’s narrative of trust and reliability in delivering advanced solutions.
The 2026 Brand Finance report not only reflects Genpact's progress but also highlights the ongoing expansion within the IT services sector, emphasizing its vital role in enterprise transformation. The company's strategic focus on leveraging process intelligence and AI aims to generate measurable outcomes and enduring value for leading enterprises worldwide. This commitment to innovation and adaptability positions Genpact favorably within a competitive landscape, enhancing its potential to lead in delivering transformative solutions to its clients.
In related news, Genpact attains recognition as a Leader in the Everest Group's 2025 Banking Operations – Services PEAK Matrix® Assessment. This accolade showcases Genpact’s expertise in providing comprehensive banking operations, driven by AI-first digital platforms and extensive domain knowledge. The company distinguishes itself through modular banking operations that seamlessly integrate AI, resulting in significant enhancements across critical banking processes such as lending, payments, and servicing.
Furthermore, Genpact's innovative tools, including riskCanvas® and lending-as-a-service, play a crucial role in modernizing core banking operations at scale. These solutions not only expedite credit decisions and streamline workflows but also align pricing with tangible business outcomes, such as improved customer satisfaction and reduced delinquency rates. By integrating Amazon Bedrock™ into its financial crime risk management strategies, Genpact enhances its operational efficiency and detection capabilities, further solidifying its commitment to delivering exceptional banking solutions.