Genpact's Strategic Shift Enhances Leadership in Banking Operations and Technology Solutions
- Genpact's brand value increased by 16% to USD 1.5 billion, reflecting growth in banking operations.
- The company is recognized as a Leader in Everest Group's 2025 Banking Operations PEAK Matrix® Assessment.
- Genpact's AI-enabled solutions modernize banking, enhancing efficiency in lending, payments, and servicing for clients.
Genpact’s Strategic Shift Reinforces Leadership in Banking Operations
Genpact, a prominent player in advanced technology solutions, garners recognition for its remarkable growth and innovation in the IT services sector, particularly in banking operations. The company is not only ascending the ranks of the Brand Finance IT Services 25 report, with a 16% increase in brand value reaching USD 1.5 billion, but it also earns the status of a Leader in the Everest Group's 2025 Banking Operations – Services PEAK Matrix® Assessment. These accolades reflect Genpact's strategic shift towards a technology-first approach, emphasizing the integration of agentic AI and advanced technology solutions to enhance operational efficiency in banking.
The brand's evolution is driven by the GenpactNext growth model and a comprehensive rebranding initiative that launched in Fall 2025, encapsulated by the tagline "On It." This new identity underscores Genpact's commitment to delivering significant value to clients and employees alike. According to David Haigh, CEO of Brand Finance, the company’s evolving brand identity and clearer market positioning bolster its reputation as a trusted partner, especially as advanced technologies become integral in business operations. Genpact differentiates itself through its modular banking operations services that integrate AI, leading to transformative improvements in key processes such as lending, payments, and servicing.
Genpact's innovative offerings, including AI-enabled modular platforms like riskCanvas® and lending-as-a-service, exemplify its commitment to modernizing core banking operations. Dheeraj Maken, Practice Director at Everest Group, highlights the efficiency achieved through Genpact's solutions, which streamline onboarding and decision-making workflows in the credit and mortgage sectors. With a focus on outcome-based commercial models, Genpact aligns its pricing strategies with tangible results, including improved customer satisfaction and reduced delinquency rates. The company's integration of Amazon Bedrock™ further enhances its AI-first approach, bolstering capabilities in financial crime risk management and operational efficiency.
Beyond its accolades, Genpact's advancements in the IT services sector reflect an ongoing commitment to enterprise transformation through process intelligence and AI. The company serves as a vital partner for leading enterprises, delivering measurable outcomes and lasting value in a rapidly evolving technological landscape.
In addition to its recognition in the Brand Finance report, Genpact's focus on leveraging advanced technology positions it as a critical player in the banking sector. The company’s dual recognition not only underscores its brand strength but also highlights its ongoing dedication to innovative solutions that drive significant operational changes for its clients. As the demand for digital transformation continues to grow, Genpact remains poised to lead the charge in integrating cutting-edge technology across the financial services landscape.