goeasy Ltd. Achieves $5 Billion Loan Portfolio Milestone, Signaling Strong Growth

goeasy Ltd. Reaches $5 Billion Loan Portfolio Milestone

goeasy Ltd., a leading Canadian consumer lender, achieves a significant milestone by surpassing a $5 billion loan portfolio as of June 12, 2025. This accomplishment highlights the company's impressive growth trajectory, with a notable increase of $1 billion from the previous year when it crossed the $4 billion mark in June 2024. Founded in 2006, goeasy has established itself as a key player in the consumer lending market, adapting its services to meet the needs of a diverse clientele. With over 400 locations and comprehensive online and mobile platforms, the company caters to approximately 1.5 million Canadians through its brands: easyhome, easyfinancial, and LendCare.

The company's rapid growth is underpinned by its commitment to serving the non-prime credit segment, which consists of 9.6 million potential customers in Canada. In the first quarter of 2025, goeasy attracts more than 43,000 new customers, building upon a record year in 2024 when it issued approximately 315,000 loans. This growth signals not only the increasing demand for alternative credit solutions but also goeasy's ability to effectively meet that demand. The company aims to expand its loan portfolio further, targeting a range between $7.35 billion and $7.75 billion by 2027, reinforcing its strategic focus on providing accessible financial services to underserved consumers.

goeasy’s product offerings are diverse, including unsecured personal loans, home equity installment loans, and point-of-sale financing through a network of over 11,000 merchant partners. This extensive range of financial products positions the company to adapt to the evolving needs of its customers. Moreover, goeasy has originated over $16.6 billion in loans to date, showcasing its significant impact on the Canadian consumer lending landscape. The company's strong corporate culture is also evident, as it receives accolades like the 2024 Best Workplaces™ in Financial Services & Insurance, highlighting its commitment to a positive work environment for its team of over 2,600 employees.

In addition to its financial achievements, goeasy's focus on customer service and innovation remains pivotal to its strategy. The company's ability to leverage technology in its lending processes enhances the customer experience and streamlines operations. As goeasy continues to grow and adapt, its position within the consumer lending industry strengthens, promising further contributions to the financial well-being of Canadians. With a solid foundation and clear growth targets, goeasy is poised for continued success in the years to come.