GoPro and Freeride World Tour Launch "Off the Record" Athlete‑Focused Mini‑Series

GoPro and Freeride World Tour roll out behind‑the‑scenes mini‑series

SAN MATEO, Calif. — GoPro and the Freeride World Tour launch "Off the Record," a mini‑series giving fans raw, unfiltered access to the 2026 FWT season, the companies say. As the event’s official and exclusive camera partner for more than a decade, GoPro produces the episodes for its GoPro Snow YouTube channel and drops new installments the week after each tour stop. The series aims to move beyond competition footage by centering athletes’ perspectives and the unseen work that precedes their runs.

The production relies on GoPro’s HERO13 Black Ultra Wide Edition and MAX2 360 cameras to capture wide, immersive angles and athlete‑mounted point‑of‑view moments. Episodes document pre‑run tension, travel and training, equipment preparation and candid interactions among competitors, delivering footage that broadcast packages typically omit. GoPro combines camera feeds from its crew with athletes’ own mounts to stitch together a continuous, visceral narrative that places viewers inside the live freeride experience.

For GoPro, the collaboration serves as both product showcase and content strategy, underlining the company’s push into original, platform‑driven storytelling within action sports. By highlighting the durability, field‑of‑view and 360‑degree capabilities of its latest models in real competition environments, the series reinforces GoPro’s positioning as the technological partner of extreme sports events and as a curator of immersive content that drives engagement on social channels.

Series schedule and distribution

GoPro releases Off the Record episodes on the GoPro Snow YouTube channel the week after each Freeride World Tour stop, making the content broadly available to international audiences. The cadence is designed to sustain fan attention throughout the season and to complement live competition coverage with deeper behind‑the‑scenes context.

Athletes and narrative focus

Episodes feature top riders including Justine Dufour‑Lapointe, who is competing for Canada in Ski Women while pursuing a potential third consecutive FWT title, and Marcus Goguen, the 2025 FWT champion representing Canada in Ski Men. Nicolas Hale‑Woods, founder and CEO of the Freeride World Tour, says the series showcases the "raw emotion, creativity and commitment" behind the sport, highlighting psychological preparation and peer dynamics that shape performance.