GP PRO Appoints Ashley Butler to Drive Innovation and Customer Success in Towel Division

Emerging Leadership at GP PRO: A Focus on Innovation and Customer Success

GP PRO, a division of Georgia-Pacific, recently announces the appointment of Ashley Butler as vice president and general manager of its Towel and Napkin business. With a robust career spanning 14 years at GP PRO, Butler’s promotion signifies the company's dedication to prioritizing customer-driven innovation. In her new role, she aims to deliver impactful solutions that will significantly enhance customer success. Butler's extensive experience in key leadership positions, particularly in the Tissue, Skin Care, and Wiper sectors, lays a strong foundation for her endeavors to implement growth strategies that resonate well with clients' evolving needs.

Butler’s trajectory within GP PRO commenced with her participation in the company's inaugural Jumpstarter program, aimed at grooming future leaders. Since then, she has made remarkable strides, leading successful initiatives such as the enMotion® Flex Paper Towel System, which underscores her proficiency in driving market growth through innovative product development. Her colleagues, notably Mike Adams, president of GP PRO, commend her strategic clarity and operational discipline. The recognition she has garnered externally, being named a 2024 ISSA Emerging Leader and a 2025 Rising Star, further solidifies Butler’s standing in the cleaning and facility solutions industry and reflects her commitment to excellence.

Under Butler's leadership, GP PRO’s Towel and Napkin division is poised to fortify its market position by aligning product offerings with customer expectations. As consumer preferences rapidly evolve, the emphasis on innovation and tailored solutions becomes increasingly crucial. This appointment comes at a time when GP PRO seeks to strengthen its influence across various sectors, including healthcare, hospitality, and high-traffic environments, further reinforcing its commitment to providing high-quality paper products and customer-centric services.

In related developments, Georgia-Pacific continues to operate approximately 150 facilities, employing around 30,000 people directly and generating close to 89,000 additional jobs indirectly. The company’s portfolio includes leading brands such as enMotion®, Compact®, and Brawny®, which cater to diverse market needs. With Butler at the helm of the Towel and Napkin division, GP PRO is strategically positioned to enhance its offerings in a competitive marketplace, ensuring sustained growth and customer satisfaction.