Great-West Lifeco Inc. Appoints Lindsey Rix-Broom as CEO for European Operations
- Great-West Lifeco appoints Lindsey Rix-Broom as CEO of European operations, effective July 1, 2025.
- Rix-Broom aims to enhance Great-West Lifeco's impact and growth across Europe, focusing on customer value.
- The leadership transition reflects Great-West Lifeco's commitment to strong management and operational excellence internationally.
Great-West Lifeco Strengthens European Leadership with New CEO Appointment
Great-West Lifeco Inc. announces the appointment of Lindsey Rix-Broom as CEO of its European operations, effective July 1, 2025. Rix-Broom, currently serving as the CEO of Canada Life U.K., brings with her a wealth of experience spanning 25 years in the financial services industry. She will report directly to David Harney, who assumes the roles of President & CEO of both Great-West Lifeco and Canada Life on the same date. This move is part of a broader strategy to enhance leadership capabilities in Europe, particularly in the U.K., Ireland, and Germany.
Rix-Broom's tenure at Canada Life U.K. is marked by notable achievements in growth and modernization, particularly in the U.K. Bulk Purchase Annuity sector. Her strategic focus has enabled the company to simplify and expand its operations, unlocking value from its balance sheet while implementing significant technological advancements. David Harney expresses confidence in Rix-Broom's ability to replicate this success in the European market, emphasizing that her disciplined approach will be essential in addressing the strategic priorities of Great-West Lifeco's European segment.
In her new role, Rix-Broom expresses enthusiasm for expanding Great-West Lifeco's impact across Europe and reinforcing the company's commitment to delivering exceptional value to its customers. This leadership change underscores Great-West Lifeco's intention to build on its strong foundation in the financial services sector, which currently serves over 40 million customers and manages client assets exceeding $3 trillion. Rix-Broom's appointment signals a renewed focus on strategic growth in Europe, aligning with the company’s broader ambitions under Harney's leadership.
In addition to Rix-Broom's appointment, the transition is designed to ensure continuity in leadership during this critical phase. She will maintain her role at Canada Life U.K. until a successor is appointed, facilitating a seamless transition. This strategic leadership succession reflects Great-West Lifeco's commitment to fostering strong management and operational excellence across its international operations. As the company prepares for these significant changes, it continues to prioritize its long-term objectives while enhancing its service offerings in the competitive financial services market.