Harley-Davidson Showcases Strategy and Innovation at Citi's Global Consumer & Retail Conference 2026

### Harley-Davidson Takes Center Stage at Citi's Global Consumer & Retail Conference

Harley-Davidson, Inc. is set to participate in the Citi 2026 Global Consumer & Retail Conference on March 10, 2026. The conference will take place at the JW Marriott Miami Turnberry Resort & Spa, drawing attention from across the consumer goods and retail sectors. Shawn Collins, the Company's Investor Relations Director, is slated to engage in informative sessions, responding to inquiries about Harley-Davidson's business strategies, financial health, and market positioning. As the motorcycle manufacturer prepares for this key industry event, it emphasizes not just its legacy but also its forward-thinking approach to remain relevant in a rapidly changing market.

Founded in 1903, Harley-Davidson has long been emblematic of motorcycle culture, appealing to riders with its iconic motorcycles and extensive range of accessories and apparel. The Company positions itself as the most desirable motorcycle brand globally, continually evolving to meet consumer preferences. By participating in this significant conference, Harley-Davidson showcases its ambition to connect with stakeholders and share insights into its operational strategies, especially as it navigates economic challenges and shifts in consumer behavior.

A significant aspect of Harley-Davidson's future growth revolves around its electric motorcycle segment. The Company controls a majority stake in LiveWire Group, Inc., the first publicly traded all-electric motorcycle brand in the United States. This partnership highlights Harley-Davidson's commitment to innovation as it seeks to lead in the electric motorcycle market. By prioritizing sustainability and urban adventure, Harley-Davidson aims to attract a new generation of riders while honoring its historical roots in the motorcycle industry.

In addition to its core motorcycle business, Harley-Davidson also offers financial services through Harley-Davidson Financial Services. This division provides financing and insurance solutions, making the biking experience more accessible for consumers. By combining these offerings, Harley-Davidson stands ready to support riders in their journeys, further solidifying its reputation as a versatile and customer-centric brand in the motorcycle industry.

The upcoming conference serves as a platform for Harley-Davidson to reaffirm its dedication to not only uphold its rich heritage but also to adapt and innovate to meet the demands of modern riders. Through its participation, the Company emphasizes its strategic vision and commitment to remaining a leader in both traditional and electric motorcycle markets.