High Liner Foods Inc. Launches "Savour the North" Series Celebrating Canadian Culinary Heritage
- High Liner Foods Inc. launches "Savour the North," a YouTube series celebrating Canadian heritage and its seafood products.
- Hosted by Jon Montgomery, the series showcases High Liner's products, emphasizing quality and culinary creativity.
- The initiative aims to deepen consumer appreciation for High Liner's rich history and connection to Canadian culture.
Celebrating Canadian Heritage Through Culinary Innovation: High Liner Foods Unveils "Savour the North" Series
High Liner Foods Inc., a leading Canadian seafood company with a storied 125-year history, introduces its latest initiative—a YouTube series titled "Savour the North," hosted by Olympic gold medalist Jon Montgomery. This series aims to deepen consumer engagement by celebrating the company’s legacy and showcasing its Canadian products, including the much-loved Pan-Sear SELECTS® Lemon Pepper Sole. By featuring Montgomery, who is known for his dynamic personality and connection with Canadian audiences, High Liner seeks to create a relatable platform that emphasizes the quality and heritage of its offerings while encouraging culinary creativity.
In each episode of "Savour the North," Montgomery reinvents classic recipes and delves into the narratives behind well-known Canadian food brands, including High Liner. One notable segment features him preparing Lemon Pepper Sole Bao Buns in High Liner's Mississauga office and product development kitchen. This not only showcases the versatility of High Liner’s products but also reinforces the company’s dedication to quality and innovation. As Montgomery crafts these dishes, he highlights the connection between culinary excellence and the Canadian identity, allowing viewers to appreciate the brand beyond just its products.
Anthony Rasetta, Chief Commercial Officer of High Liner Foods, emphasizes the importance of storytelling in connecting with consumers. He acknowledges that while many enjoy High Liner's seafood offerings, they may not be fully aware of the brand's rich background. By launching "Savour the North," the company aims to bridge this gap, fostering a deeper appreciation for its products and the values they represent. This initiative underscores High Liner's commitment not only to providing quality seafood but also to celebrating the cultural heritage of Canada through food.
High Liner Foods operates as a significant player in the North American frozen seafood market, offering a range of branded products such as High Liner, Fisher Boy, and Sea Cuisine, along with private label products for retailers and foodservice distributors. The "Savour the North" series, produced by Bokeh Studios, reflects the company's pride in its Canadian roots and the quality of its offerings. For those interested in exploring the series and discovering new recipes, additional information is available at savourthenorth.ca and on High Liner's website.
This initiative not only enhances the brand's visibility but also strengthens its connection to Canadian culture, potentially attracting a broader audience who values both tradition and innovation in their culinary experiences.