IGT expands PlaySports retail and advisory at Gulfport’s Island View and Beach View casinos

IGT expands PlaySports retail and advisory across Gulfport casinos

IGT is rolling out its PlaySports retail sports‑betting technology and advisory services at Island View Casino Resort in Gulfport, Mississippi, under a multi‑year technology and services agreement announced on Feb. 5. Patrons at Island View and neighboring Beach View Casino Resort now place a variety of sports wagers via the PlaySports platform and use IGT self‑service betting kiosks across the properties. The deployment marks an expansion of IGT PlaySports’ footprint in Mississippi and strengthens the company’s position as a regional supplier of retail sports betting solutions.

The package pairs front‑end retail technology with IGT Trading Advisory Services to help the casinos streamline operations, personalize offers and localize betting menus for local market opportunities and player preferences. IGT’s advisory team is adjusting odds and markets and working with property staff on training and compliance to boost engagement metrics and wagering spend. The company frames the rollout as a way to engage and retain players while creating operational value across both Island View and Beach View.

Island View’s sportsbook manager Peter Smith says the launch furthers the property’s initiative to enhance patron experiences, while Joe Bertolone, IGT senior vice president of Sports Betting, highlights the combined platform and advisory capabilities that support betting optimization and localized marketing. The implementation uses IGT’s retail systems alongside its kiosks and trading tools, aiming to drive foot traffic and convert visits into higher wagering activity across the Gulfport properties.

Company profile and industry positioning

IGT — headquartered in Las Vegas and formed through the combination of International Game Technology PLC’s Gaming & Digital business and Everi Holdings Inc. — supplies sports betting technology, gaming machines, game content and systems, iGaming, cash access, loyalty and player‑engagement solutions across land‑based and digital environments. The Gulfport deal underscores a broader industry trend of integrated retail and advisory offerings from business‑to‑business suppliers targeting regional casino chains.

Recognition and next steps

IGT PlaySports was named “Sportsbook Platform Provider of the Year” at the 2024 EGR North America Awards, a distinction the company cites as validation of its platform. For more information, IGT directs inquiries to its global communications office and corporate website.