IGT Partners with Atlantic Lottery to Modernize Lottery Technology in Atlantic Canada
- International Game Technology PLC partners with Atlantic Lottery to deploy IntelligenEVO technology across Atlantic Canada for enhanced lottery operations.
- IGT's IntelligenEVO system focuses on player satisfaction, security, and responsible gaming, setting a new standard in lottery technology.
- The partnership aims to improve operational efficiency and community funding while emphasizing IGT's commitment to responsible gaming.
Strategic Partnership Enhances Lottery Technology in Atlantic Canada
International Game Technology PLC (IGT) forges a significant eight-year partnership with Atlantic Lottery to deploy its cutting-edge IntelligenEVO video lottery central system technology across Atlantic Canada. This agreement positions Atlantic Lottery as the first operator affiliated with the World Lottery Association to embrace IGT’s advanced central management system within a game-to-system distributed market. The collaboration not only signifies a technological advancement in lottery operations but also reinforces Atlantic Lottery's commitment to enhancing system performance while ensuring player satisfaction and security.
The deployment of IntelligenEVO technology is designed to optimize the video lottery network, with a keen focus on delivering exceptional player experiences. According to Michael MacKinnon, VP of Product at Atlantic Lottery, the integration of this system plays a pivotal role in supporting good causes. The technology offers robust features, including peak system security, network availability, and responsible gaming functionalities, ensuring that player engagement is both innovative and secure. This commitment to player welfare aligns with contemporary trends in the gaming industry, where responsible gaming practices are increasingly prioritized.
David Flinn, IGT's SVP for Canada, EMEA, and LATAM Gaming Sales, emphasizes the scalability of IntelligenEVO, which has been shaped by decades of operator feedback. This innovative system, featuring a game-to-system (G2S) architecture and open API, allows for efficient data collection and customization to adapt to evolving player preferences. As Atlantic Lottery embarks on this transformative journey, the partnership not only positions the organization for future growth but also champions a new standard for lottery operations across Canada.
In addition to the technological advancements, the partnership underscores IGT's dedication to responsible gaming and player insights, reinforcing its role as a leader in the global gaming solutions market. The collaboration is expected to not only enhance operational efficiency but also to drive player engagement, ultimately benefiting the community through enhanced funding for good causes.
As both IGT and Atlantic Lottery embark on this innovative venture, they signal a promising future for the lottery sector in Atlantic Canada, with the potential for increased player satisfaction and a strengthened commitment to responsible gaming practices. Interested parties can find additional information about IGT’s offerings by visiting their website or engaging with their social media platforms.