Jones Lang LaSalle (JLL) names Mencía Barreiros Head of Communications to sharpen global message

JLL names communications chief to sharpen global message

Jones Lang LaSalle (JLL) appoints Mencía Barreiros as Head of Communications, elevating a senior marketing leader to drive the firm’s globally integrated communications strategy and tighten alignment between communications and marketing across markets. Barreiros assumes the role immediately and retains oversight of field marketing operations, a move JLL says aims to deliver cohesive messaging at scale for both internal and external audiences as the company pursues growth.

The appointment positions communications as a strategic lever for JLL’s business lines, from advisory services to investment management, with an emphasis on reinforcing the firm’s narrative around market expertise and global reach. Siddharth Taparia, JLL’s Chief Marketing Officer, says Barreiros’s more than a decade of institutional knowledge and cross‑border experience makes her well placed to support expansion initiatives and strengthen the JLL brand. The company highlights her role in ensuring communications and marketing operate in lockstep across countries and regions to showcase client value and business outcomes.

Barreiros outlines priorities that focus on shaping JLL’s strategic narrative “as we shape the future of real estate for a better world,” stressing the need for integrated campaigns that reflect the firm’s service breadth — commercial, industrial, hotel and residential assets — and its international footprint. Her elevation follows JLL’s broader push to centralize messaging while enabling local market teams, an approach the firm says will help manage reputational risk, accelerate go‑to‑market activities and support commercial objectives across diverse markets.

Senior marketing and communications experience underpin Barreiros’s new remit. During a ten‑plus year tenure at JLL she holds senior posts at country, regional and global levels, including Head of Marketing for EMEA and Head of Marketing and Communications for Spain, where she leads key marketing initiatives. Before joining JLL she builds expertise in brand positioning and stakeholder communications at BBVA, Schroders and Meliá Hotels International.

The announcement, issued via PRNewswire, underscores a sector trend in which large commercial real estate firms invest in centralized communications and marketing capabilities to navigate a complex global marketplace. For JLL — a firm operating for more than two centuries and active across advisory and investment management services — the hire signals a push to translate operational scale into clearer, more consistent brand and client communications worldwide.