Jushi Holdings Inc. Launches Shayo: Innovative Cannabis Wellness Brand in Virginia's Market
- Jushi Holdings Inc. launched Shayo, a cannabis-infused wellness brand, to enhance the edible cannabis experience in Virginia.
- Shayo features two products, Rise and Rest, tailored for energy and relaxation, respectively, with specific cannabinoid profiles.
- The launch of Shayo aligns with Jushi's strategy to strengthen its market presence and commitment to quality cannabis offerings.
Jushi Holdings Inc. Launches Shayo: A New Era in Cannabis Wellness
Jushi Holdings Inc. has recently unveiled its new cannabis-infused wellness brand, Shayo, in partnership with entrepreneur and media personality Stacey Rusch. Announced on June 23, 2025, Shayo aims to redefine the edible cannabis experience within Virginia's medical cannabis market. The brand name, meaning "to be happy" in Nigerian, aligns with its mission to promote joy and well-being through thoughtfully crafted products. Shayo introduces two unique offerings: Rise (Blood Orange Pomegranate) and Rest (Berry Vanilla), each infused with rosin and designed to cater to different consumer needs through specific cannabinoid profiles.
The Rise product features a 1:2 THC:CBG ratio, promoting energy and creativity, while Rest contains a 1:2 THC:CBN ratio, focusing on relaxation and sleep. Both products are vegan, gluten-free, and non-GMO, appealing to health-conscious consumers. Jim Cacioppo, CEO of Jushi, expresses pride in the brand's initial success and highlights the strategic partnership with Rusch, who brings a strong emphasis on wellness and lifestyle to the brand. This collaboration not only enhances Shayo's visibility but also leverages Rusch's influence in the wellness space to attract a broader audience seeking quality cannabis-infused products.
Shayo products are currently available at all six Beyond Hello dispensaries in Virginia, with plans for expansion to additional locations. This launch represents a significant milestone in Jushi's strategy to strengthen its foothold in the competitive cannabis market by merging media influence with its extensive expertise in cannabis production. The introduction of Shayo underscores Jushi's commitment to providing high-quality, branded cannabis offerings while promoting a balanced lifestyle through innovative and flavorful products.
In addition to the launch of Shayo, Jushi Holdings continues to focus on expanding its multi-state portfolio of cannabis assets. The company remains dedicated to maximizing shareholder value while ensuring that its offerings resonate with the needs and preferences of consumers in the evolving cannabis landscape. As the wellness trend continues to gain traction, Jushi is well-positioned to capitalize on the growing demand for cannabis-infused products that prioritize health and happiness.
With the introduction of Shayo, Jushi Holdings Inc. not only enhances its product lineup but also reinforces its commitment to the wellness movement within the cannabis industry, setting a new standard for what consumers can expect from cannabis edibles.