Latham Group: Unleashed Brands Acquires Water Wings to Enhance Youth Swim Education Offerings
- Unleashed Brands acquires Water Wings Swim School to enhance youth enrichment and swim education offerings.
- The acquisition aims to promote water safety and develop essential lifesaving skills for children.
- Unleashed Brands plans to launch a national franchise program for Water Wings, expanding its reach across the U.S.
Unleashed Brands Expands Youth Enrichment Offerings with Water Wings Acquisition
Unleashed Brands, recognized as the first Youth Enrichment Platform globally, enhances its portfolio with the acquisition of Water Wings Swim School, effective January 28, 2025. This strategic move marks a significant entry into the swim education category, reinforcing Unleashed’s commitment to providing safe, engaging environments that promote child development. Water Wings, founded in 2003 by Avi and Tracy Shafshak, is well-regarded for its high-quality swim instruction and comprehensive curriculum designed for all ages, from infants to adults. The swim school operates multiple indoor facilities spread across Nevada, California, Idaho, and Texas, and is celebrated for its focus on teaching lifesaving swim skills in a fun atmosphere.
The acquisition aligns with Unleashed Brands’ broader mission to empower children through essential life skills, particularly highlighting swimming as a critical capability for safety and enjoyment. Michael Browning, Jr., Founder and CEO of Unleashed Brands, underscores the dual nature of swimming as both an enjoyable activity and a vital lifesaving skill. The initiative comes at a time when drowning remains the leading cause of accidental death among children, making water safety education increasingly crucial. By integrating Water Wings into its offerings, Unleashed aims to foster confidence and competence in young swimmers while enhancing the developmental resources available to families.
In addition to expanding its service offerings, Unleashed Brands plans to roll out a national franchise program for Water Wings, with Avi Shafshak continuing as Brand President. This effort not only aims to increase the swim school’s reach but also positions Unleashed to capitalize on the growing demand for quality swim education across the United States. Through this acquisition and franchise development, Unleashed seeks to further its impact on child safety and enrichment, solidifying its role as a leader in youth-focused educational platforms.
In a related development, Unleashed Brands continues to amplify its commitment to family-oriented services, reinforcing its strategy of nurturing child development through a diverse range of activities. The integration of Water Wings into its brand portfolio not only broadens the company’s educational offerings but also significantly addresses the pressing need for water safety among children, ensuring a safer future for youth across the nation. As Unleashed Brands positions itself for growth, its focus remains steadfast on enriching the lives of families and fostering environments where children can thrive.