Life Time Group Holdings Celebrates National Pickleball Month with Agassi Open Play Day
- Life Time Group Holdings operates 785 pickleball courts, leading in the sport's growth and community engagement.
- The Agassi Open Play Day on April 12, 2025, invites thousands for simultaneous pickleball play across Life Time clubs.
- Life Time's initiatives highlight its commitment to active lifestyles and enhancing member experiences through sports and community events.
Life Time Group Holdings Champions Pickleball and Community Engagement through National Pickleball Month
Life Time Group Holdings, the largest operator of permanent pickleball courts in North America, is on the forefront of elevating the sport of pickleball as it prepares for National Pickleball Month. The company announces the Inaugural Agassi Open Play Day set for April 12, 2025, inviting thousands of players to join in simultaneous open play across its athletic country clubs from 12 p.m. to 3 p.m. EST. This event marks a significant milestone for Life Time, which boasts 785 dedicated pickleball courts and recognizes the sport’s increasing popularity, with over 48.3 million participants annually. Since committing to the growth of pickleball in 2021, Life Time has positioned itself as a leader in fostering a vibrant community that includes both casual players and competitive athletes.
A highlight of the Agassi Open Play Day will be the participation of tennis legend Andre Agassi, who serves as the inaugural Chair of the Life Time Pickleball and Tennis Board. Agassi is set to take to the courts at Life Time Green Valley in Henderson, Nevada, starting at 9 a.m. PST, alongside professionals and club members. His involvement aims to enhance accessibility and programming within the sport while fostering a sense of community among players. Participants can register via the Life Time App, and attendees at the Green Valley event can join for a fee of $60. The introduction of the Agassi x JOOLA Pro paddle as a potential giveaway further adds an exciting element to the day’s festivities.
Life Time's commitment to uniting pickleball enthusiasts of all skill levels through this nationwide celebration reflects its broader strategy to enhance member experiences and promote the growth of the sport. RJ Singh, Life Time's Chief Digital Officer, emphasizes the company's success in cultivating a community of passionate players, which is vital to sustaining pickleball's rapid expansion. This initiative not only highlights Life Time’s leadership role in the pickleball arena but also reinforces its dedication to connecting individuals through shared sports experiences.
In addition to the pickleball festivities, Life Time announces the upcoming Life Time Coldwater Trail MTB & Run event, scheduled for October 24-25, 2025, in Anniston, Alabama. This event will feature various mountain biking and trail running competitions, contributing to Life Time's portfolio of nearly 30 athletic events nationwide. The initiative aligns with Alabama's designation of 2025 as "The Year of Alabama Trails," further enhancing the company’s commitment to outdoor recreation and community engagement.
As Life Time continues to expand its offerings and foster community connections, both events exemplify the company’s dedication to promoting active lifestyles and enhancing the overall experience for its members, solidifying its position as a leader in the healthy lifestyle sector.