Life Time Group Holdings Hosts Inaugural Agassi Open Play Day for Pickleball Enthusiasts
- Life Time Group Holdings will host the Inaugural Agassi Open Play Day on April 12, 2025, celebrating National Pickleball Month.
- The event aims to engage thousands of players across 785 dedicated pickleball courts in their athletic country clubs.
- Life Time promotes inclusivity and community in pickleball, enhancing player experiences and fostering connections among enthusiasts.
Life Time Elevates Pickleball Participation with Inaugural Agassi Open Play Day
Life Time Group Holdings, the largest operator of permanent pickleball courts in North America, is gearing up for a significant event in the pickleball community. On April 12, 2025, the company hosts the Inaugural Agassi Open Play Day in celebration of National Pickleball Month. With 785 dedicated courts across its athletic country clubs, Life Time aims to engage thousands of pickleball enthusiasts in a nationwide open play session from 12 p.m. to 3 p.m. EST. This event reflects Life Time's commitment to promoting pickleball, a sport that currently attracts over 48.3 million participants annually.
The event will serve as a platform for players of all skill levels, from casual participants to competitive athletes, to come together and celebrate their shared passion for the sport. RJ Singh, Life Time's Chief Digital Officer, emphasizes the company's success in cultivating a vibrant community among pickleball players since its commitment to growth in 2021. Life Time's efforts not only enhance the experience for its members but also contribute to the broader expansion of pickleball as a popular recreational activity. This is particularly significant given the sport's surging popularity and the increasing demand for organized play opportunities.
A highlight of the Agassi Open Play Day will take place at Life Time Green Valley in Henderson, Nevada, where tennis icon Andre Agassi, the inaugural Chair of the Life Time Pickleball and Tennis Board, participates in the event. Scheduled for 9 a.m. PST, Agassi will join other professionals and Life Time members on the court, aiming to enhance access to pickleball programming and foster a sense of community within the sport. Attendees can register through the Life Time App for a chance to win the new Agassi x JOOLA Pro paddle, with a participation fee of $60 for those attending the Green Valley event. This initiative underscores Life Time's strategic focus on community building and inclusivity within the rapidly growing sport of pickleball.
Life Time’s Agassi Open Play Day exemplifies the company's dedication to uniting players nationwide and enhancing the overall pickleball experience. By leveraging the popularity of athletes like Agassi and facilitating large-scale events, Life Time positions itself as a leader in the pickleball space, promoting not just participation but also a deeper connection among players. As the company continues to champion the sport's growth, it sets the stage for future initiatives that will further enrich the pickleball community.