Life Time Group Holdings Launches Coldwater Trail MTB & Run Event in Alabama
- Life Time Group Holdings launches the Coldwater Trail MTB & Run in Anniston, Alabama, on October 24-25, 2025.
- The event expands Life Time's portfolio to nearly 30 athletic events, promoting active lifestyles across the nation.
- Life Time emphasizes community partnerships and outdoor recreation, enhancing Anniston's position as a destination for outdoor enthusiasts.
Life Time Group Holdings Expands Outdoor Event Portfolio with Coldwater Trail MTB & Run
Life Time Group Holdings, a prominent healthy lifestyle brand, announces an exciting addition to its events calendar with the launch of the Life Time Coldwater Trail MTB & Run, set to take place in Anniston, Alabama, on October 24-25, 2025. This event marks Life Time's commitment to promoting an active lifestyle while furthering its extensive portfolio, which now includes nearly 30 athletic events across the nation. The Coldwater Trail MTB & Run will feature mountain biking distances of 50K and 100K, alongside trail running options of 15K and 50K, all set within the picturesque Coldwater Mountain Trail System, which sprawls over 4,000 acres.
Kimo Seymour, President of Media and Events at Life Time, highlights the company's focus on creating memorable experiences for participants and fostering strong connections with local communities. Anniston, recognized for its burgeoning outdoor sports scene, emerges as an ideal venue for this new event. The 2025 event aligns with the state’s designation of "The Year of Alabama Trails," which aims to enhance outdoor recreation and promote Alabama as a destination for outdoor enthusiasts. This initiative underscores Life Time's commitment to supporting local economies while encouraging healthy lifestyles through competitive sports.
The collaboration among local stakeholders has played a pivotal role in positioning Coldwater Mountain as a premier destination for biking and running. Ken Hickman, President of the Northeast Alabama Bicycle Association, commends the community's efforts that have transformed the region into an attractive venue for outdoor activities. With its technical challenges and breathtaking natural beauty, the Coldwater Mountain Trail System promises to not only attract local participants but also draw competitors from around the globe, further elevating Anniston's status as a hub for outdoor recreation.
In addition to enhancing its event offerings, Life Time continues to focus on building meaningful partnerships within the communities it serves. The Coldwater Trail MTB & Run is a testament to this commitment, as it not only provides a platform for athletic competition but also showcases the potential of Anniston as a sustainable outdoor destination. As the company moves forward, it remains dedicated to fostering environments that encourage fitness and community engagement.
As Life Time Group Holdings prepares for the Coldwater Trail MTB & Run, the event serves as a reflection of a broader trend in the outdoor recreation industry. The growing interest in trail sports and community engagement highlights a shift towards healthier lifestyles, supported by local initiatives aimed at enhancing outdoor accessibility and experiences. With events like this, Life Time reinforces its role as a leader in the healthy lifestyle sector, driving both participation and investment in outdoor activities.