Linda Christensen named Robert Half SVP of Global Marketing to drive digital, data-driven brand

Veteran marketer to steer global brand at Robert Half

Menlo Park-based staffing and consulting firm Robert Half is promoting Linda Christensen to senior vice president of global marketing, effective immediately, the company says. Christensen brings more than 30 years of marketing and leadership experience, including over two decades with Robert Half, and is stepping into a role that centralises control of the firm's global marketing organisation and strategic brand initiatives.

Focus on digital modernization and data-driven marketing

Christensen is charged with strengthening Robert Half’s brand positioning and advancing its marketing capabilities across competitive global markets. She is responsible for directing multi-channel programmes that aim to deliver cohesive, high-impact initiatives to enhance customer engagement and support business performance. The appointment reflects an emphasis on aligning marketing strategy with enterprise priorities and accelerating growth through differentiated messaging.

Company chief executive M. Keith Waddell says Christensen’s deep understanding of the business and experience with integrated, data-driven marketing make her well suited to “amplify the brand” and deliver innovative solutions for clients and candidates worldwide. As senior vice president, Christensen prioritises continued modernisation of the company’s digital platforms and the elevation of data-driven marketing capabilities to ensure marketing strategies align with Robert Half’s operating model and growth plans.

Robert Half’s position in the talent solutions industry

Robert Half describes itself as the world’s first and largest specialised talent solutions and business consulting firm, connecting job seekers with contract and permanent roles in finance and accounting, technology, marketing and creative, legal, and administrative and customer support. The firm also provides executive search services and is the parent company of consulting firm Protiviti.

Company message and wider significance

The promotion, disclosed in a Feb. 17 PR Newswire release, underscores Robert Half’s continued investment in marketing leadership and digital transformation as it seeks to maintain market leadership and better serve clients, candidates and other stakeholders across its global operations. The move signals a strategic push to harness technology and data in talent-marketing efforts amid evolving workforce and hiring trends.