Maytag Highlights Durable, High-Capacity Laundry and Refrigeration at KBIS in Whirlpool Booth

Maytag stakes KBIS presence on performance and durability

Maytag is set to exhibit at the 2026 Kitchen and Bath Industry Show (KBIS) in Orlando from Feb. 17-19, using the Whirlpool Corporation booth (W701) to underline the brand’s focus on heavy-duty home appliances. The company centers its KBIS presence on products aimed at consumers who prioritize reliability and tough cleaning performance, positioning Maytag within Whirlpool’s broader professional and trade outreach. Brand Director Lauren Bigger is emphasizing appliances that “perform under pressure,” reflecting a marketing shift toward demonstrable, service-oriented features for installers, designers and retail partners.

At the heart of the display is Maytag’s laundry technology designed for challenging soils and pet owners, notably the Maytag® Pet Pro Laundry System. The system is showcased for its pet-hair removal capabilities and an Oxi Cycle that the company says sanitizes and removes 99.7% of odor-causing bacteria, a selling point for trade professionals specifying units for multi-pet households and rental properties. Maytag also highlights large-capacity washing and drying options developed to handle oversized loads, aligning product messaging with consumer demand for time-saving, high-throughput appliances.

The exhibit also underscores refrigeration innovations aimed at big-shop grocery habits, with Maytag presenting 3-Door and 4-Door French door refrigerators featuring an XL Crisper —the brand’s largest crisper bin— alongside an EvenAir Cooling System and fingerprint-resistant stainless finishes. These features are framed as functional advances for consumers who buy in bulk or need flexible storage for produce and family-sized meal prep, and they support Whirlpool’s strategy of showcasing end-to-end kitchen and laundry solutions to industry buyers.

Reinforcing brand legacy and trade outreach

Maytag uses KBIS to remind attendees of its century-long reputation for durability, symbolized by the Maytag Man, while promoting the breadth of its portfolio from refrigerators and dishwashers to multiple washer and dryer models. The company is positioning these updates as part of a consistent theme: appliances that reduce household chores through power, capacity and sanitation features.

Event logistics and resources

Maytag appears at Whirlpool’s Booth W701 and directs industry professionals to WhirlpoolPro.com for trade resources; consumers are pointed to Maytag.com for product details and availability. The KBIS showcase is thus both a product launch venue and a platform for Maytag to solidify ties with designers, builders and retail partners ahead of the 2026 selling season.