OUTFRONT OOH Partnership Brings ABB Formula E Branding Citywide at 2026 Miami E‑Prix

Street‑Level Momentum for ABB’s Electric Racing

OUTFRONT Media is named the official out‑of‑home (OOH) advertising partner of the 2026 ABB FIA Formula E Miami E‑Prix, a move that brings the electric racing series’ branding deep into South Florida’s daily commuter routes. Under a one‑year agreement that begins with the 2026 Miami race, OUTFRONT secures Formula E intellectual property rights to use official branding in marketing, creative executions and client activations, positioning its outdoor inventory as an extension of the event beyond the circuit.

The partnership concentrates on deploying high‑impact digital billboards and transit media in and around Hard Rock Stadium and the Miami International Autodrome, turning pedestrian flows and vehicular corridors into touchpoints for ABB‑backed electric mobility messaging. Formula E Partnerships Director Lee Zohlman praises OUTFRONT for amplifying the series’ message across Miami, and OUTFRONT’s senior sports executive says in‑real‑life (IRL) media acts as a “force multiplier” for fan engagement. The campaign aims to translate Formula E’s sustainability and electrification narrative—core themes for title sponsor ABB—into everyday visibility for consumers and corporate partners.

For ABB and the electrified mobility industry, the activation represents a strategic push to broaden public exposure to electric vehicle technology and the company’s role in power and automation. By integrating race IP with urban OOH placements, the collaboration seeks to create immersive brand experiences that connect ABB’s technical leadership in electrification to broader audiences, from motorsport fans to city commuters, reinforcing the firm’s positioning at the intersection of sport, technology and sustainable transport.

OUTFRONT’s broader events play

The Miami deal builds on OUTFRONT’s expanding sports and events portfolio, which includes partnerships with the Bay Area Host Committee and the Los Angeles Sports & Entertainment Commission. The company frames itself as a leader in IRL media, offering advertisers high‑impact ties to major cultural and sporting moments such as the Super Bowl, World Cup and global motorsports.

The one‑year agreement and city‑wide activations are announced via a PRNewswire release and underline a trend in which advertisers and rights holders increasingly blend live event IP with city infrastructure to boost engagement. For ABB and Formula E, the approach aims to deliver measurable, immersive campaigns that carry the race’s sustainability message off the track and into everyday urban movement.