Pixelworks Partners with Vue to Enhance Cinematic Experiences Using TrueCut Motion Technology
- Pixelworks partners with Vue to use its TrueCut Motion technology for enhanced cinematic experiences in blockbuster films.
- Vue's Director of Cinema Technology highlights the benefits of TrueCut Motion, improving customer experiences in cinemas.
- Pixelworks aims to set a new standard for premium cinematic experiences through its collaboration with Vue.
On May 4, 2026, Pixelworks announces a significant partnership with Vue, Europe's largest privately owned cinema operator, to implement its TrueCut Motion grading technology across Vue's cinemas.
A Game-Changer for Cinematic Experience
This collaboration brings a new level of visual refinement to blockbuster films, allowing them to be showcased in TrueCut Motion-enhanced versions on Vue's premium EPIC large format screens. Kiril Enikov, Director of Cinema Technology at Vue, emphasizes their commitment to elevating customer experiences, acknowledging the substantial benefits they have observed from TrueCut Motion in prior collaborations.
Sevan Brown, EVP of Business Development at Pixelworks, expresses pride in receiving Vue's endorsement, highlighting how TrueCut Motion acts as a transformative solution for delivering enhanced clarity and immersive viewing experiences.
Advancing Film Technology
TrueCut Motion allows filmmakers to precisely enhance the motion characteristics of films during post-production while maintaining the original artistic intent. This technology ensures that the filmmakers' visions are accurately realized across diverse viewing platforms, from theaters to personal devices, and is adaptable for both 2D and 3D formats.
Setting New Standards in Cinematic Presentation
Through this collaboration, Pixelworks and Vue strive to raise industry standards concerning premium cinematic experiences. This partnership provides filmmakers with the tools to present their work to millions of moviegoers with a visually refined format, further establishing Vue's commitment to delivering superior screen and sound technology.
In summary, this partnership marks a significant milestone for Pixelworks, positioning its TrueCut Motion technology at the forefront of cinematic innovation.