Pizza Hut (Yum Brands) Revives Heart‑Shaped Pizza for Valentine’s with Backstreet Boys

Pizza Hut and Backstreet Boys revive Heart‑Shaped Pizza for Valentine’s push

Plano, Texas‑based Pizza Hut, a unit of Yum Brands Inc., is reviving its Heart‑Shaped Pizza for a limited‑time Valentine’s Day campaign that pairs the chain with Backstreet Boys members Nick Carter and Howie Dorough. The promotion, titled "The Shape of My Heart‑Shaped Pizza," launches social and video spots inspired by the band’s hit "Shape of My Heart" and features a playful Millennial vs. Gen Z hand‑heart gesture showdown that ends with Carter and Dorough sharing a slice. Pizza Hut produces promotional images and video to promote the return and ties the effort to the singers’ ongoing "Into The Millennium" residency at SPHERE in Las Vegas.

The campaign targets both longtime Backstreet Boys fans and younger consumers by leveraging nostalgia and shareable social moments, aiming to drive foot traffic and digital orders during the Valentine’s period. Messaging encourages ordering for couples, friends or solo celebrations and emphasizes easy ordering through Pizza Hut’s app and website. Company materials present the collaboration as a way to boost brand buzz and social engagement, positioning the Heart‑Shaped Pizza as an accessible, photo‑ready option for Valentine’s plans.

Yum Brands uses the limited‑time offer to stimulate incremental demand across channels, particularly digital ordering and promotional visibility for the Pizza Hut brand. The chain frames the campaign as a brief seasonal play to increase customer visits and app downloads, while cross‑promoting live entertainment that resonates with multigenerational audiences. The PR release appears on PRNewswire and includes links to campaign photos and video assets.

Millennial vs. Gen Z creative play fuels social content

Campaign creative leans into a generational contrast — a hand‑heart gesture showdown — to create short, shareable clips meant to perform on social platforms. By featuring Carter and Dorough, Pizza Hut blends celebrity endorsement with a nostalgic music cue to create moments designed for user engagement and earned media, supplementing paid advertising across its digital channels.

Ordering details, pricing and promotional window

The limited‑time offer runs through Feb. 22, 2026, and customers can order a medium one‑topping Heart‑Shaped Pizza with prices starting at $11.99. Pizza Hut warns availability is limited, prices may vary by location, and encourages use of its app and website for easy ordering and promotion tracking.