Rise Wellness Launches Protein Pop Plus: A Game-Changer in Functional Beverages

Innovative Beverage Launch: Rise Wellness Introduces Protein Pop Plus

Rise Wellness is making waves in the functional beverage market with the launch of Protein Pop Plus, a clear carbonated beverage boasting an impressive 30 grams of protein per 12-ounce can. Unveiled on February 25, 2026, Protein Pop Plus is strategically introduced in all 607 Costco locations across the United States, marking a significant expansion for the brand. Unlike traditional protein shakes, this new offering aims to deliver a more refreshing, soda-like experience, appealing to a wider range of consumers looking for nourishing yet enjoyable drink options.

The beverage comes in three vibrant flavors: Citrus, Mango Peach, and Orange Cream. Each can is meticulously crafted using a mix of whey protein isolate and bovine collagen, ensuring that it contains zero sugar, no artificial sweeteners, and no caffeine. This alignment with health-conscious trends positions Protein Pop Plus as a compelling choice for those seeking functional nutrition without the heaviness often associated with conventional protein supplements. CEO Darin Perry emphasizes that Protein Pop Plus represents an evolution in their product line, distinguishing it with both its clarity and substantial protein content while also eliminating artificial additives.

The launch of Protein Pop Plus builds on the success of the original Protein Pop, which was initially introduced during the Natural Products Expo West and saw a nationwide rollout at Target in September 2025, featuring 22 grams of protein. Rise Wellness exemplifies a forward-thinking approach in the functional beverage sector, catering to the increasing demand for healthier snack alternatives. With the company's strategic expansion into major retail outlets such as Costco, Rise is poised to establish itself as a leader in the burgeoning market for innovative wellness beverages that prioritize both nutrition and enjoyment.

In addition to the introduction of Protein Pop Plus, Rise Wellness's continual commitment to pioneering healthier drink alternatives highlights the industry's shift towards functional nutrition products. Consumers are increasingly seeking beverages that provide benefits beyond mere hydration, pushing brands to innovate rapidly to meet this demand.

Overall, the launch underscores a transformative moment in the beverage industry, where appealing taste and nutritional value coalesce, creating opportunities for brands like Rise Wellness to thrive in a competitive landscape.