Rise Wellness Launches Protein Pop Plus: A Revolutionary Clear Protein Beverage

Fueling Growth in Functional Nutrition: Rise Wellness Launches Protein Pop Plus

In a significant development for the functional beverage market, Rise Wellness unveils its latest product, Protein Pop Plus, expanding its Protein Pop line. Launched on February 25, 2026, Protein Pop Plus is a clear carbonated protein drink that delivers a substantial 30 grams of protein per 12-ounce can, a remarkable offering in a category often dominated by heavy shakes. Available across all 607 Costco locations in the United States, this innovative beverage seeks to redefine how consumers perceive protein supplementation, transforming it into a refreshing, soda-like experience rather than just a post-workout drink.

Protein Pop Plus emerges with three enticing flavors: Citrus, Mango Peach, and Orange Cream, all crafted from a blend of whey protein isolate and bovine collagen. Notably, it contains zero sugar, no artificial sweeteners, and no caffeine, appealing to health-conscious consumers looking for functional nutrition without the heaviness typically associated with traditional protein supplements. Darin Perry, CEO of Rise Wellness, emphasizes that this product represents the next step in their evolution, highlighting the beverage’s unique positioning as the only clear protein drink on the market that combines taste, effectiveness, and ingredient integrity.

This product launch reflects Rise Wellness's commitment to tapping into the surging demand for healthier snack alternatives. Following the successful debut of the original Protein Pop at Natural Products Expo West, which led to its launch at Target in September 2025, Protein Pop Plus further cements Rise Wellness's burgeoning presence in the functional beverage segment. By securing shelf space in major retailers like Costco, the company not only addresses a growing consumer desire for nutritious on-the-go options but also positions itself as an emerging leader in a rapidly evolving market. This development underscores a shift in consumer behavior towards healthier, functional foods that can seamlessly fit into their daily routines.

In addition to launching Protein Pop Plus, Rise Wellness continues to innovate within the health and wellness industry. The brand's trajectory aligns with a broader trend towards functional foods that deliver tangible benefits without compromising on taste or convenience. As consumer preferences evolve, brands like Rise Wellness will play a pivotal role in shaping the future of nutrition, ensuring that healthy choices remain accessible and appealing.

The successful introduction of Protein Pop Plus showcases Rise Wellness's strategic foresight in addressing the demands of health-conscious consumers, setting the stage for ongoing growth and expansion within the competitive functional beverage landscape.