SAP to Present Product & Engineering Strategy at Morgan Stanley TMT Conference

Event Notice: Morgan Stanley TMT Conference Appearance

Product & Engineering Strategy in Focus at Fireside Chat

SAP is presenting Muhammad Alam, head of Product & Engineering and a member of its Executive Board, in a Fireside Chat at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco on March 3, 2026. The company says Alam is participating to outline product and engineering priorities as SAP continues to integrate enterprise applications with business AI across finance, procurement, HR, supply chain and customer experience. The session is scheduled for 4:00–4:35 pm CET (10:00–10:35 am EST) and will be webcast live.

SAP frames the appearance as a forum for executives, analysts and customers to hear directly about the firm’s roadmap for enterprise applications and AI-enabled services. The company emphasizes Alam’s remit over product development and engineering as central to delivering new capabilities that unite business operations across large enterprises. The presentation format—a moderated Fireside Chat at a prominent TMT conference—allows SAP to position engineering priorities and product strategy in front of technology-focused investors and industry audiences.

The webcast is available live and as an on-demand replay shortly after the session on SAP’s Investor Relations website, enabling wider access for attendees and analysts unable to view the live event. SAP is using the conference platform to surface its strategic messaging about how product and engineering work supports its broader agenda in business AI and cloud-based enterprise software. The appearance is one of several channels SAP uses to communicate product priorities outside of formal earnings or investor presentations.

Access, contacts and legal notices

SAP directs viewers to its investor webpage for the live webcast and replay and provides investor and press contact details for follow-up: Alexandra Steiger for investor inquiries and Marcus Winkler and Daniel Reinhardt for press. The company also supplies a hosted image of its logo and a promotional note on press release engagement tied to its “Request a Demo” feature.

Risk disclosures and trademark information

The announcement reiterates that forward‑looking statements are subject to risks and directs readers to SAP’s 2024 Annual Report on Form 20‑F filed with the U.S. Securities and Exchange Commission for detailed risk factors. SAP notes that its products, services and logos are trademarks or registered trademarks in Germany and other countries and points to its copyright page for additional legal notices.