Back/Select Medical’s NovaCare Extends 25-Year Partnership with the Philadelphia Eagles
health·February 18, 2026·sem

Select Medical’s NovaCare Extends 25-Year Partnership with the Philadelphia Eagles

ED
Editorial
Cashu Markets·2 min read
TL;DR
  • NovaCare extended its 25‑year partnership with the Eagles, remaining the team’s Official Physical Therapy Partner. • NovaCare’s branding expands across sweepstakes, push notifications, banners, stadium signage, radio, and videoboards to boost fan engagement. • Select Medical reports national scale: 104 recovery hospitals, 38 rehabilitation hospitals, 1,917 outpatient clinics, 440 physical therapy centers.

NovaCare, Eagles Renew Quarter‑Century Partnership to Expand Fan Health Outreach

Select Medical Holdings’ NovaCare Rehabilitation and the Philadelphia Eagles announce a multi‑year extension of a 25‑year partnership, positioning NovaCare as the team’s Official Physical Therapy Partner and broadening its role in fan engagement and community programs. The agreement, unveiled on Feb. 17 in Mechanicsburg, Pennsylvania, preserves a quarter‑century founding relationship and designates NovaCare as presenting sponsor of unique digital content across the Eagles’ platforms, while also increasing in‑stadium visibility during home games at Lincoln Financial Field.

Under the renewal, NovaCare’s branding becomes more prominent on sweepstakes, post‑game locker‑room victory speeches, gameday push notifications and banner advertising across the Eagles’ digital channels. The pact also adds traditional and digital signage elements — radio spots, end‑zone videoboards, and rotating LED and traditional signage throughout the stadium — designed to deepen fan engagement and reinforce NovaCare’s position as a primary regional provider of physical therapy services for athletes and fans alike.

Select Medical frames the extension as both a marketing and community partnership that leverages its national care network to support athletes and local health initiatives. Ray Pennacchia, senior vice president of NovaCare Rehabilitation, and Brian Napoli, senior vice president of corporate partnerships for the Eagles, emphasize the longevity of the relationship and a shared community focus, including continued involvement in initiatives such as the Eagles Autism Challenge. The company highlights its scale as of Dec. 31, 2025: 104 critical illness recovery hospitals in 28 states, 38 rehabilitation hospitals in 15 states, and 1,917 outpatient rehabilitation clinics across 39 states and the District of Columbia; NovaCare operates 440 physical therapy centers nationwide, including about 150 in the Delaware Valley that serve local Eagles fans.

Earnings disclosure timing

Separately, Select Medical discloses that it releases fiscal fourth‑quarter results on Feb. 19, 2026 at 4:30 p.m. ET. The available notice does not include numerical results or segment detail, and stakeholders are directed to the company’s press release and SEC filings for full financial and operational figures and management commentary.

Media and further information

For more information, Select Medical points to SelectMedical.com and NovaCare.com. Media contacts listed in the announcement include Shelly Eckenroth for Select Medical/NovaCare and Anthony Bonagura for the Philadelphia Eagles.

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