Sheffield, Mercury launch digital financing to speed Mercury outboard and boat purchases
- The text doesn’t explicitly mention “Brunswick”; Mercury is a Brunswick brand. Summarizing Mercury-related sentences: - Partnership simplifies and speeds purchases of Mercury outboards and Mercury-powered boat packages via Sheffield financing.
- Mercury dealers get Sheffield’s online prequalification, consistent financing across channels, and faster in-dealership loan closings.
- Program covers Mercury outboards and boat packages and supplies dealers marketing tools to accelerate transactions.
Sheffield-Mercury pact targets faster boat purchases
Winston-Salem, N.C. — Sheffield Financial and Mercury Marine announce a retail financing partnership that aims to simplify and accelerate purchases of Mercury outboard engines and Mercury-powered boat packages. The arrangement offers Sheffield-powered installment loans with competitive rates and a connected digital experience that links online shopping and credit decisions to in-dealership loan closing, giving Mercury dealers a streamlined route from customer research to sale.
The program gives Mercury dealers access to Sheffield’s online prequalification technology for use across marketing channels, enabling dealers to present consistent financing offers on websites, email campaigns and in showrooms. Sheffield also provides seven-day-a-week access to a specialized marine underwriting team to support fast credit decisions, which dealers expect will shorten sales cycles, reduce paperwork and improve conversion rates.
Mercury and Sheffield position the partnership as a response to rising customer expectations for a fast, connected buying journey. “This pairs Sheffield’s specialized expertise in outboard engine and boat package financing with Mercury’s trusted brand to deliver a simple, fast and transparent financing process that benefits customers and dealers,” says Susan Andersson, Sheffield’s senior vice president and head of national accounts. Randy Caruana, Mercury Marine’s vice president for the Americas and Asia Pacific, adds that the combination of product and streamlined financing helps dealers meet growing demand for seamless online-to-dealer experiences.
Dealer tools and customer service
The program explicitly covers Mercury outboards and complete boat packages and supplies dealers with marketing tools to advertise financing offers and accelerate transactions. Sheffield frames its customer service support for manufacturers and dealers as a way to sustain operations, boost customer satisfaction and foster long-term dealer-manufacturer relationships, while reducing administrative burdens that can stall closings.
Lender scale and industry footprint
Sheffield Financial, a 33-year-old member FDIC division of Truist Bank, specializes in installment financing for the marine, powersports, compact tractor, outdoor power equipment and trailer sectors and says it has financed millions of customers nationwide. Backed by Truist — a top-10 U.S. commercial bank with $548 billion in total assets as of Dec. 31, 2025 — the partnership gives Mercury dealers access to a large lender platform tailored to marine retail finance.