SiteOne Landscape Supply Partners with USL to Enhance Community Soccer Fields

SiteOne Landscape Supply Partners with USL to Elevate Community Soccer Fields

SiteOne Landscape Supply, the leading wholesale supplier for the green industry in the United States, has recently solidified its position in the sports landscaping sector by signing a multi-year agreement to become the Official Landscape Supply Partner of the United Soccer League (USL). This partnership is poised to enhance SiteOne's brand visibility significantly, as it will feature the company in more than 100 nationally broadcast or streamed matches each season. The exposure will include field-level LED signage and digital platforms, which will allow SiteOne to connect more directly with soccer fans and communities across the nation.

A cornerstone of this partnership is the "Rebuild the Field" initiative, which aims to identify and refurbish soccer fields in communities that host USL teams. This program not only seeks to improve the quality of playing fields but also aims to enhance community access to soccer, fostering a love for the sport among local residents. Shannon Versaggi, SiteOne's Chief Marketing Officer, highlights the synergy between USL fans' passion for soccer and SiteOne's commitment to the green industry. This collaboration is expected to create vibrant spaces that support athletes and encourage youth participation in soccer.

In addition to field refurbishments, SiteOne plans to engage in team-level partnerships with selected USL clubs, which will include in-stadium signage, public address announcements, and player appearances. These efforts will help establish a strong local presence and further solidify SiteOne’s commitment to community engagement. Moreover, by joining the USL's Preferred Supplier Program, SiteOne will collaborate with elite companies to ensure that professional sports teams and stadium developers receive high-quality products and services, thereby contributing to the overall success of the league.

In summary, SiteOne Landscape Supply's partnership with the USL represents a strategic move to intertwine the landscape supply industry with community sports engagement. Through initiatives like "Rebuild the Field," SiteOne not only enhances its visibility but also plays a crucial role in improving local soccer infrastructure, which is vital for the growth of the sport in the U.S.

Beyond this partnership, SiteOne continues to focus on expanding its reach within the green industry. The company remains dedicated to providing high-quality landscape products and services, ensuring that its customers receive the best possible solutions for their landscaping needs. This commitment to quality and community involvement positions SiteOne favorably in an evolving market.