Tanger pilots SK Telecom Haein GPUaaS to deploy AI across outlet centers

Tanger pilots rapid AI compute model for outlet operations

Tanger Factory Outlet Centers faces growing pressure to modernize mall operations and tenant services, and SK Telecom’s six-month-old Haein GPU-as-a-Service platform presents a practical route to deploy large-scale AI without heavy capital investment. Haein’s integrated stack — Petasus AI Cloud, AI Cloud Manager and GPUaaS Service Orchestrator — delivers end-to-end provisioning from infrastructure to model deployment, enabling retail landlords like Tanger to run advanced analytics, computer vision and personalized marketing models on demand. The platform’s ability to virtualize both GPU and network fabric and to support heterogeneous xPU environments lets property operators scale compute for peak retail periods and test novel services rapidly.

The platform’s security and multi-tenant features are specifically relevant to outlet-center ecosystems where multiple brands and service providers share space and data. Petasus virtualization allows logical isolation of GPU and network resources at the tenancy level in under an hour, which compares with days or weeks for physical isolation on traditional clusters. That rapid, software-driven segregation helps Tanger and its tenants maintain strict data separation and compliance while experimenting with shared models for footfall analysis, loss prevention, dynamic pricing and targeted promotions. AI Cloud Manager’s intelligent job scheduling and predictable performance also let several teams train or run models concurrently without degrading experience for other tenants.

Operationally, Haein’s real-time visibility into GPU, network and storage resources reduces deployment lead times and cuts total cost of ownership for large-model workloads, a practical advantage for real-estate firms balancing IT budgets and tenant expectations. By minimizing setup and validation tasks, the platform lowers the barrier for pilots such as digital-twin simulations of mall flows, energy-optimization models for facility management, and large-scale personalized messaging across Tanger’s portfolio. For a company that runs dozens of outlets, the capability to iterate quickly on models and scale successful pilots can accelerate adoption of AI-driven services across centers.

Security and tenancy controls

Haein’s Dynamic Allocation and virtualization of transport protocols such as NVLink, InfiniBand and RoCEv2 increase resource efficiency while maintaining segregation, giving property managers stronger operational controls. Those technical features reduce risk when multiple retailers and third-party service providers access shared compute for sensitive customer analytics.

Industry implications for outlet REITs

The emergence of GPUaaS offerings like Haein signals a broader shift in property technology: outlet REITs can outsource intensive AI compute and focus on integrating insights into tenant operations and customer experience. For Tanger, partnering with telecom and cloud providers offers a faster, lower-cost pathway to deploy AI at scale across its retail footprint.